Strategic VP Marketing: Growth, Brand & Demand

ASSA ABLOY Group; Winston-Salem (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

Amarr, part of ASSA ABLOY, seeks a results-driven Vice President of Marketing to shape a data-driven strategy, fuel revenue growth, and elevate brand presence across multi-channel campaigns. You will lead lifecycle marketing, ABM programs, and product marketing, while building a high-performing team and aligning Sales and Marketing for optimal lead quality and funnel performance.

The role focuses on accelerating growth, expanding market share, and driving customer engagement through strategic

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10–15+ years of progressive marketing experience, including 5+ years in senior leadership.
• Proven success driving demand generation, revenue growth, and enterprise sales support.
• Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics).
• Data-driven mindset with strong analytical and decision-making skills.
• Demonstrated ability to lead cross-functional initiatives and build high-performing teams.
• Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy.
• The ability to moderately travel, including internationally.

Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share
• Build a predictable, scalable demand generation engine supporting complex B2B sales cycles
• Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies
• Translate customer insights into actionable strategies that improve engagement and loyalty
• Oversee multi-channel demand generation and ABM strategies
• Own marketing-sourced and influenced pipeline performance across the full funnel
• Partner with Revenue Operations to optimize conversion, attribution, and funnel performance
• Define and evolve brand positioning, messaging, and value proposition
• Lead product marketing to support new launches, innovation, and adoption
• Drive upsell and cross-sell strategies through strong product alignment
• Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies
• Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up
• Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels
• Lead events, trade shows, webinars, and industry engagement to expand brand reach
• Own Voice of Customer programs (NPS, surveys, advisory councils)
• Turn insights into improvements in product, service, and experience delivery
• Develop and mentor a multidisciplinary marketing team
• Manage budget and optimize investments across media, tools, and talent
• Modernize the marketing tech stack, leveraging automation and AI capabilities

Skills

Strategic marketing

Demand generation

ABM

Team leadership

CRM & marketing automation

Data-driven decisions

B2B marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Salesforce

HubSpot

Marketo

6sense

Google Analytics

Job description

Amarr, part of ASSA ABLOY, seeks a results-driven Vice President of Marketing to shape a data-driven strategy, fuel revenue growth, and elevate brand presence across multi-channel campaigns. You will lead lifecycle marketing, ABM programs, and product marketing, while building a high-performing team and aligning Sales and Marketing for optimal lead quality and funnel performance.

The role focuses on accelerating growth, expanding market share, and driving customer engagement through strategic