VP Of Marketing

AFC Transport; Tampa (FL); On-site; USD 91,000 - 173,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

PTO 80 hours

Weekly pay

Career growth

Job summary

AFC Transport, Inc. is seeking its first VP of Marketing in Tampa, FL to build the function across AFC Transport and AFC Logistics. You'll report to the CEO and join the leadership team, driving pipeline, driver applications, and revenue linked to marketing.

You'll set strategy, build the team, establish attribution in HubSpot, partner with Sales on leads, own driver recruiting marketing, and rebuild our brand and digital presence with ROI tracked for every campaign.

Qualifications

• 10+ years in marketing, including 5+ leading a team or function.
• Proven that programs moved revenue or pipeline.
• Hands-on attribution and lead scoring in CRM (HubSpot or similar).
• B2B marketing background.
• Experience owning a budget and managing vendors or agencies.
• Nice to have built or scaled a marketing function from scratch.

Responsibilities

• Set marketing strategy across transportation and logistics brands and bring it to the leadership table.
• Build and lead the marketing team, starting with our social media specialist.
• Set up HubSpot attribution so every campaign ties back to pipeline and revenue.
• Partner with Sales on lead definitions and deliver qualified shipper and carrier leads.
• Own driver recruiting marketing, from first impression to submitted application.
• Rebuild our brand, website, LinkedIn, and social presence, and run the budget and agencies with ROI tracked on every campaign.

Skills

Marketing leadership

Revenue impact

CRM attribution

B2B marketing

Budget management

Built or scaled function (Nice to have

Tools

HubSpot CRM

Job description

VP of Marketing | Tampa, FL (5 days in office) | Base + 25% bonus opportunity

About AFC

At AFC, you're a name, not a number. We're a family-owned, women-owned transportation and logistics company headquartered in Tampa, FL, moving freight nationwide through our asset and brokerage operations. We're growing fast and building our own AI-powered operating platform, not just buying tools. We promote from within, and our leadership knows your name. If you want to build something, not just fill a seat, you'll fit in here.

The role

You'll be AFC's first VP of Marketing. You'll report directly to the CEO, sit on the leadership team, and build the function from scratch across AFC Transport and AFC Logistics. Success means pipeline, driver applications, and revenue you can trace back to marketing.

What You'll Do

• Set marketing strategy across our transportation and logistics brands, and bring it to the leadership table
• Build and lead the marketing team, starting with our social media specialist
• Set up HubSpot attribution so every campaign ties back to pipeline and revenue
• Partner with Sales on lead definitions and deliver qualified shipper and carrier leads
• Own driver recruiting marketing, from first impression to submitted application
• Rebuild our brand, website, LinkedIn, and social presence, and run the budget and agencies with ROI tracked on every campaign

What You Bring

• 10+ years in marketing, including 5+ leading a team or function
• Proof that your programs moved revenue or pipeline
• Hands-on attribution and lead scoring experience in a CRM (HubSpot or similar)
• B2B marketing background
• Experience owning a budget and managing vendors or agencies

Nice to have

• Built or scaled a marketing function from scratch

What You Get

• Competitive base pay of $90,800 to $173,300, plus a 25% target bonus tied to the department scorecard
• Medical, dental, vision, and 401(k), with coverage starting the first of the month after 60 days
• 80 hours of PTO per year
• Weekly pay
• A clear path to grow, with leaders who know your name

Where you'll work

Tampa HQ, 1120 E Kennedy Blvd. 5 days in office per week.

Our process

A phone screen with People & Talent, a short Predictive Index assessment, an interview with the hiring manager, and a final conversation with leadership.

AFC Transport is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Reasonable accommodations are available for qualified individuals with disabilities. This description is not a contract of employment; employment with AFC is at-will. Duties may change based on business needs.