VP of Marketing

XRHEALTH INC; Needham (MA); Hybrid; USD 200,000 - 270,000; Full time

Benefits offered by this job

Competitive compensation

Health, dental, vision benefits

Flexible work environment

Board-level exposure

Job summary

XRHealth Inc in Needham, MA seeks a visionary VP of Marketing to lead product marketing, demand generation, and brand strategy for a rapidly expanding digital health platform. You will align cross-functional teams with business goals and craft compelling market narratives for healthcare decision-makers.

The role demands a data-driven leader who can scale marketing, manage budgets, and build a high-performing team across B2B2C and clinical channels.

Qualifications

• 10+ years of marketing experience with leadership responsibilities.
• Background in healthcare/digital health is preferred.
• Strong storytelling, communication, and cross-functional collaboration.

Responsibilities

• Develop positioning and messaging for XRHealth's products and solutions.
• Lead go-to-market strategies for launches and feature releases.
• Create sales enablement materials articulating XRHealth's value proposition.
• Conduct market research and competitive analysis to inform decisions.
• Oversee multi-channel demand generation and track key KPIs.
• Manage marketing budget, vendors, and agency relationships.

Skills

10+ years marketing experience

4+ years in a senior leadership role

Healthcare / digital health

Product marketing

Demand generation

Brand management

Storytelling & communication

Team leadership

Strategic planning

Marketing analytics

Education

Bachelor's degree in Marketing, Business, or related field

MBA a plus

Tools

HubSpot

Salesforce

Google Analytics

Job description

VP of Marketing

XRHEALTH INC Needham, Massachusetts, United States

XRHealthInc | Needham, MA (Hybrid) | Full-Time

About this position

About XRHEALTH INC

XRHealth is a global leader in immersive healthcare technology, bringing innovative digital therapeutics directly into patients’ homes. Our portfolio includes Medicare-covered virtual reality medical devices (HCPCS E1905), digital therapeutic applications, and AI-powered healthcare solutions that improve the lives of patients living with chronic pain, neurological conditions, mental health disorders, and more.

With over 50,000 patients treated, 1 million+ therapy sessions delivered, and partnerships across Medicare, the VA, commercial payers, employers, and healthcare providers, XRHealth is rapidly expanding its Products business.

About XRHealth

XRHealth is a pioneering globalhealthtechorganization transforminghealthcare delivery through immersive technology and clinicallyvalidateddigital therapeutics. Leveraging extended reality (XR) and advanced therapeutic software, we deliver evidence-based virtual care solutions that improve patient outcomes across physical rehabilitation, cognitive health, and behavioral health.

Our platform integrates proprietary therapeutic content, connected XR hardware, and a scalable SaaS infrastructure to provide end-to-end digital health solutions for providers, payers, and patients. Through strategic growth initiatives and international expansion, we have built one of the most comprehensive XR therapeutic platforms in the market.

Backed by leading venture investors, we are entering our next phase of growth — scaling enterprise partnerships,optimizinghardware-enabled care delivery models, and positioning the organization for long-term value creation and strategic optionality.

About the Role

XRHealth isseekinga visionary and hands-on VP of Marketing to lead our marketing strategy and execution as we scale our therapeutic XR platform across clinical, payer, and consumer channels. This is a senior leadership role for someone who canoperatestrategically while staying close to execution — owning everything from product marketing and demand generation to brand storytelling.

You'llwork closely with our Sales, Product, and Clinical teams to craft messaging that resonates with healthcaredecision-makersand drives meaningful growth, translatingXRHealth'sclinical outcomes and technology into a compelling market story. Ifyou'rea creative thinker with a data-driven mindsetwho'sexcited about the future of digital health, we want to hear from you.

Reporting Structure

This role reportsto theCEOand will work closely with VP/GeneralManagerofbusiness units

What You'll Do

Product Marketing

Develop clear, compelling positioning and messaging forXRHealth'sproducts and solutionsLead go-to-market strategies for new product launches and feature releasesCreate sales enablement materials that help the team articulateXRHealth'svalue propositionConduct market research and competitive analysis to inform product and marketing decisions

Demand Generation & Growth

Build and execute multi-channel demand generation programs that drive qualifiedpipelinefor B2C and B2B2C.Oversee digital marketing efforts including SEO, SEM, email marketing, and paid campaignsDefine and track key marketing KPIs,optimizingcampaigns based on performance data, and report ROI to executive leadershipPartner closely with Sales on account-based marketing, lead qualification, handoff processes, and revenue goalsDevelop and manage the marketing budget, including external agencies, freelancers, and marketing technology vendors

Brand & Content

Own and evolveXRHealth'sbrand identity, voice, and visual presence across all channelsLead the development of high-quality content including thought leadership, case studies, blogs, and social mediaEnsure a consistent and compelling brand experience across allcustomerand partner touchpointsBuildXRHealth'spresence at industry events, conferences, and in the media

Team & Compliance

Build and lead a marketing team as the function scales, including hiring, mentoring, and performance managementEnsure marketing communicationscomply withhealthcare industry regulations (e.g., HIPAA-related considerations for patient communications, FDA guidance where applicable to claims)Coordinate marketing efforts across business units to ensure alignment on brand strategy, messaging, and priorities, while supporting overall business and revenue goals.

What We're Looking For

10+ years of marketing experience, including 4+ years in a senior leadership roleProventrack recordof driving growth in a B2C and B2B2C environment, ideally inhealthtechordigital health.A background in or strong familiarity with the healthcare industry isa must.Deepexpertiseacross product marketing, demand generation, and brand managementStrong analytical skills — comfortable with data and using it to make decisionsExceptional storytelling and communication skills, with the ability to simplify complex topicsExperience building and managing high-performing marketing teamsProficiencywith marketing tools and platforms (HubSpot, Salesforce, Google Analytics, etc.)Familiarity with healthcare marketing compliance considerations (HIPAA, FDA claims guidance) is a plusBachelor's degree in Marketing, Business, or a related field (MBA a plus)

Why XRHealth?

Be part of a mission-driven company at the intersection of technology and healthcareWork alongside a passionate, innovative, and diverse global teamOpportunity to make a real impact on patient livesBoston-based executive leadership team

What We Offer

Competitive compensationComprehensive health, dental, and vision benefitsFlexible work environmentOpportunity to shape a category-defininghealthtechcompanyBoard-level exposure and strategic impactDynamic, mission-driven culture

XRHealth is an equal opportunity employer.We celebrate diversity and are committed to creating an inclusive environment for all employees.