Senior Digital Content & Growth Marketing Manager

Noctrix Health; Pleasanton (CA); Hybrid; USD 130,000 - 150,000; Full time

Job summary

NoctrixHealth is seeking an experienced Senior Digital Content & Growth Marketing Manager to own all digital platforms and campaigns, driving awareness and qualified leads. This full-time, hybrid role requires 3 days in-office at our Pleasanton headquarters and a track record of scaling digital systems in consumer, tech, or healthcare settings.

The ideal candidate will lead content strategy, oversee paid and organic campaigns, manage email automation, and partner with product, clinical,

Qualifications

• 5+ years of experience in digital marketing, content strategy, or growth marketing roles.
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
• Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
• Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
• Demonstrated ability to design andoptimizefull-funnel growthstrategies
• Exceptional analytical, project management, and communication skills
• Experience managing external agencies and vendors
• A self-starter with a strategic mindset and a roll-up-your-sleevesattitude

Responsibilities

• Own all digital platforms including websites, digital ads, and social media channels.
• Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms.
• Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation.
• Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey.
• Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions.
• Identifyand evaluatenew marketingopportunities and emerging digital channels to drive audience growth and conversion.
• Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation.
• Plan, test, andoptimizemulti-channel growth campaigns (paid, organic, referral, email, and partnerships)
• Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion.
• Utilize analytics and insights to refine targeting, messaging, andspend formaximumROI
• Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
• Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs
• Collaborate closely with cross-functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership
• Serve as a key contributor in shaping the company’s digital presence and growthtrajectory as we continue to reach new audiences

Skills

Digital marketing

Content strategy

Growth marketing

Email automation

Analytics

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

CRM platforms

Job description

NoctrixHealth is redefining the treatment of chronic neurological disorders with clinicallyvalidatedtherapeutic wearables. Our team of medical device specialists, neuroscientists, andconsumer electronics engineers is dedicated to delivering prescription-grade therapy withan outstandinguser experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change withNoctrixHealth.

We areseekingan experienced, strategic, and hands-on SeniorDigital Content & Growth Marketing Manager to lead our digital presence and growth marketing efforts. This individual will own all digital platforms, campaigns, and performance strategies to drive awareness, engagement, and qualified leads.

This is a high-impact role within a fast-paced, collaborative start-up environment where creativity, resourcefulness, and executional excellence are essential. The ideal candidate brings deep experience across digital strategy, growth marketing, and performance optimization—ideally with a consumer-facing mindset and a passion for building scalable digital systems. Medical device or technology experience is preferred but notrequired.

***This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 3 days per week.***

Responsibilities:

• Digital Strategy & Platform Management
  • Own all digital platforms including websites, digital ads, and social media channels
  • Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
  • Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
  • Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey
  • Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions
• Growth Initiatives
  • Identifyand evaluatenew marketingopportunities and emerging digital channels to drive audience growth and conversion
  • Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
  • Plan, test, andoptimizemulti-channel growth campaigns (paid, organic, referral, email, and partnerships)
  • Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion.
  • Utilize analytics and insights to refine targeting, messaging, andspend formaximumROI
  • Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
• Partnership & Collaboration
  • Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs
  • Collaborate closely with cross-functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership
  • Serve as a key contributor in shaping the company’s digital presence and growthtrajectory as we continue to reach new audiences

Requirements:

• 5+ years of experience in digital marketing, content strategy, or growth marketing roles
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
• Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
• Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
• Demonstrated ability to design andoptimizefull-funnel growthstrategies
• Exceptional analytical, project management, and communication skills
• Experience managing external agencies and vendors
• A self-starter with a strategic mindset and a roll-up-your-sleevesattitude

Compensation:

• Base Pay: $130,000 to $150,000 per year + bonus