Marketing Manager

XP Health; San Carlos (CA); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Equity options

Paid time off

Bonuses

401K plan

Comprehensive benefits

Job summary

XP Health in San Carlos, CA is seeking a Marketing Manager to drive growth across the member lifecycle from acquisition to retention. This hands-on role collaborates with Sales, Product, Engineering, and external vendors to craft high-impact campaigns.

You will own lifecycle marketing execution, build and QA campaigns, and optimize performance across channels. 3+ years in marketing and strong data-driven mindset are essential for success.

Qualifications

• 3+ years of experience in Marketing, Business, Communications, or a related field.
• Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment.
• A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing.
• Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
• Proficiency with design tools such as Figma or Adobe Creative Suite
• Comfort working cross-functionally and communicating clearly with both technical and non-technical partners
• A proactive, ownership-driven mindset—someone who sees opportunities and takes initiative

Responsibilities

• Own and execute integrated marketing campaigns across email, social, display, direct mail, and content channels.
• Lead lifecycle marketing execution in partnership with engineers and vendors.
• Code and QA templates; schedule email and SMS sends.
• Troubleshoot delivery or performance issues and support client reporting.
• Ensure communications are well-designed and optimized for mobile performance.
• Analyze campaign performance and drive optimizations to improve engagement and retention.
• Partner with Sales to align marketing with revenue goals and support pipeline growth.
• Plan events, product launches, and promotional initiatives to increase awareness

Skills

Marketing

Lifecycle marketing

Email marketing

Campaign management

Tools

HubSpot

Customer.io

Salesforce Marketing Cloud

Figma

Adobe Creative Suite

Job description

About XP Health

At XP Health, we're on a mission to revolutionize vision care through cutting-edge technology, including augmented reality, while ensuring a delightful and seamless user experience. We aim to make high-quality eye care accessible to everyone. Today, we are honored to serve over 3,000 clients, including several Fortune 500 logos and notable Silicon Valley companies. With passionate founders and a team that boasts deep expertise in the field, XP Health has driven efficient, best-in-class growth to date, and is hungry for more.

We invite you to become part of our dynamic and diverse team, where unique perspectives meet unparalleled growth opportunities. With over $50M in funding raised, including our Series B round in early 2024, we're positioned for exciting new challenges and impactful contributions to the healthcare landscape.

The Opportunity

XP Health is looking for a Marketing Manager to help drive growth across the full member lifecycle—from client acquisition and enrollment to ongoing engagement and retention. This role is ideal for a hands‑on marketer who enjoys turning strategy into execution and thrives in a fast‑paced, collaborative environment. You'll play a critical role in bringing XP Health's story to life across channels, partnering closely with Sales, Product, Engineering, and external vendors to deliver thoughtful, high‑impact campaigns. If you're energized by experimentation, data‑driven iteration, and building meaningful experiences for members, this role offers the chance to make a real impact.

Core Responsibilities

• Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels
• Lead lifecycle marketing execution, including building, QA'ing, and launching campaigns in partnership with engineers and third‑party vendors
• Code and QA templates
• Schedule email and SMS sends
• Troubleshoot delivery or performance issues
• Support client reporting
• Ensure marketing communications are well‑designed and effective, with layouts optimized for performance, usability, and mobile experience
• Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention
• Partner with Sales to align marketing efforts with revenue goals and support pipeline growth
• Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption
• Build and maintain strong relationships with external clients, partners, agencies, and vendors
• Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps

Requirements

• 3+ years of experience in Marketing, Business, Communications, or a related field
• Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast‑moving environment
• A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing
• Hands‑on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
• Proficiency with design tools such as Figma or Adobe Creative Suite
• Comfort working cross‑functionally and communicating clearly with both technical and non‑technical partners
• A proactive, ownership‑driven mindset—someone who sees opportunities and takes initiative

Bonus Skills (Nice to Have)

• Visual design or light coding experience
• Product marketing experience, including personas, user journeys, or messaging frameworks
• Experience leveraging AI tools or automation to improve marketing efficiency and experimentation

Why Join XP Health?

• Shape the future of vision health with an ownership mindset in a mission‑driven startup
• Work alongside a team that values innovation, creativity, and bold execution
• Be the face of change for providers transforming the member experience
• Competitive compensation, benefits, and growth opportunities in a scaling company
• We aren't looking for perfection, none of us is perfect. We are looking for those who have a strong character and desire to continually learn and contribute to a meaningful mission.

Note:

This role is preferred onsite in San Carlos, CA, with an expectation of being in the office at least 2 days per week to support collaboration and cross‑functional work.

CA Pay Range

$120,000—$135,000 USD

Compensation & Benefits

We offer a competitive compensation package that includes salary, equity options, paid time off, bonuses, a 401K plan, and comprehensive benefits. We believe in taking care of our team members so they can focus on their work and personal development.

XP Health's company values

• Members First: We put our members at the heart of everything we do, driving every decision with their needs in mind.
• Drive Impact: We are achievement‑oriented, have an ownership mindset, transcend expectations, and focus on delivering excellence. We measure success by the impact we create.
• Innovate Boldly: We tap into our individual talents to challenge the status quo and pioneer courageous new ideas.
• Grow Together: We embrace curiosity, challenges, and continuous improvement while supporting each other's growth. Mistakes are welcome; we learn, adapt, and move forward together.
• Lead with Kindness: We strive for excellence while remaining humble, empathetic, inclusive, and grounded.

Diversity & Inclusion Commitment

At XP Health, we are committed to fostering a diverse and inclusive workplace that reflects the communities we serve. We believe that a variety of perspectives and experiences contribute to innovation and success. We welcome applicants from all backgrounds, including racial and ethnic minorities, individuals with disabilities, veterans, and members of the LGBTQ+ community. Our goal is to create an environment where everyone feels valued, respected, and empowered to contribute their unique talents. We encourage all individuals who are passionate about our mission to make vision care more affordable, accessible, and convenient to apply, and join us in building a more inclusive future together.