VP of Marketing

Topaz HR; Monsey (NY); Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Base salary included

Performance-based bonus

Hybrid schedule

PTO ~20 days

Job summary

Topaz HR is seeking a VP of Marketing for its growing eCommerce SaaS business. This role reports to the CEO and is responsible for building a scalable marketing engine that drives qualified demos, attracts larger eCommerce clients, and accelerates revenue growth.

You will own strategy, messaging, demand generation, and ROI across digital channels, content, SEO, and partnerships, and will lead with data-driven, cross-functional collaboration.

Qualifications

• 10+ years of SaaS marketing experience.
• Proven track record generating qualified leads, demos, and revenue growth.
• Strong expertise in positioning, messaging, content strategy, and demand generation.
• Experience marketing complex software products to business customers.
• Ability to translate customer pain points into campaigns and content.
• Strong analytical skills with marketing tools and data-driven mindset.

Responsibilities

• Develop and execute the company's overall marketing strategy.
• Increase qualified website traffic, demo bookings, and pipeline generation.
• Refine messaging and positioning to attract larger, more complex eCommerce businesses.
• Identify customer pain points and translate them into effective campaigns and content.
• Improve performance across digital marketing, content, SEO, paid acquisition, and email marketing.
• Analyze campaign performance and continuously optimize conversion rates and ROI.
• Manage external marketing resources, agencies, and vendors.
• Establish measurable KPIs and accountability around marketing performance.
• Partner directly with the CEO on growth initiatives and go-to-market strategy.
• Drive marketing efforts that support the company's goal of accelerating annual growth.

Skills

SaaS marketing leadership

Demand generation

Content strategy

Positioning & messaging

Digital marketing

Revenue growth

Analytics

Executive collaboration

B2B ecommerce / FinTech

Independent strategist

Tools

Google Analytics

Salesforce

Marketing automation

CRM/MarTech

Job description

Overview

A growing eCommerce SaaS company specializing in accounting automation is looking for a VP of Marketing. This position reports directly to the CEO and will be responsible for building a scalable marketing engine that generates qualified demos, attracts larger eCommerce businesses, and accelerates company growth. Success will be measured by qualified traffic, demos, pipeline, and consistent revenue growth.

Responsibilities

• Develop and execute the company's overall marketing strategy
• Increase qualified website traffic, demo bookings, and pipeline generation
• Refine messaging and positioning to attract larger, more complex eCommerce businesses
• Identify customer pain points and translate them into effective campaigns and content
• Improve performance across digital marketing, content, SEO, paid acquisition, and email marketing
• Analyze campaign performance and continuously optimize conversion rates and ROI
• Manage external marketing resources, agencies, and vendors
• Establish measurable KPIs and accountability around marketing performance
• Partner directly with the CEO on growth initiatives and go-to-market strategy
• Drive marketing efforts that support the company's goal of accelerating annual growth

Qualifications

• 10+ years of SaaS marketing experience
• Proven track record generating qualified leads, demos, and revenue growth
• Strong expertise in positioning, messaging, content strategy, and demand generation
• Experience marketing complex software products to business customers
• Ability to quickly understand technical products and customer pain points
• Strong analytical skills with experience using tools such as Google Analytics, Salesforce, and related marketing platforms
• Results-oriented mindset with a focus on outcomes rather than activity
• Excellent communication skills and ability to work directly with executive leadership
• Experience in eCommerce, FinTech, accounting software, or related industries
• Demonstrated ability to independently build and execute marketing strategies

Compensation & Benefits

• $180,000 - $250,000 base salary
• Performance-based bonus opportunity
• Approximately 20 days of PTO
• Preferred hybrid schedule with regular collaboration alongside the CEO

About the Employer

Originally built from a successful eCommerce bookkeeping business, the company has spent the last eight years developing a growing accounting automation platform trusted by approximately 1,500 customers to connect marketplaces such as Amazon, Walmart, Shopify, eBay, and TikTok Shop with QuickBooks and Xero. This software automates accounting workflows, inventory tracking, reconciliation, and profitability reporting, giving customers greater visibility into their financial performance.

EEO Statement: Topaz HR is an Equal Opportunity Employer, and we do not discriminate based on race, color, religion, gender, national origin, age, disability, or any other status protected by applicable law. We value and are committed to creating an inclusive environment for all employees.

Please Note: Topaz HR is conducting this search on behalf of one of our clients. The employer's name will be disclosed during the interview process, and all hiring decisions will be made directly by the client.