VP of Marketing

Hire Right Recruiting; Center Square (PA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Base salary $100k–$140k

Performance-based bonus potential

Equity participation available

Medical, dental, vision coverage

Paid time off

Direct access to ownership

Leadership in a fast-growing platform

Job summary

Hire Right Recruiting is seeking a VP of Marketing for a privately held home services platform based in the Philadelphia suburbs. The role leads an in-house marketing team, owns demand generation across multiple roofing brands, and shapes both the corporate brand and partner growth.

You will report to executive leadership and influence strategy in a hands-on, high-energy setting. Based in Blue Bell, PA, this full-time role offers a base salary model of $100,000–$140,000 with equity potential and

Qualifications

• Proven track record building and leading an in-house marketing team.
• Directs PPC, SEO, social media and video growth with ability to guide specialists.
• Comfortable communicating with ownership and senior leaders in a fast-paced environment.

Responsibilities

• Lead the in-house marketing team day to day across content, copywriting, and paid search.
• Build and own the marketing plan and ensure daily accountability.
• Own lead generation for a portfolio of residential roofing brands.
• Develop corporate and executive brand to drive attendance at events and tours.
• Set direction across PPC, SEO, social media, and YouTube growth.
• Manage up to ownership, provide proactive recommendations, defend decisions.
• Report marketing performance and tie spend to leads, jobs and partner growth.

Skills

Team leadership

PPC & SEO proficiency

Growth marketing

Stakeholder management

Hands-on leadership

Philly area availability

Tools

PPC platforms

SEO tools

Social media

Video/YouTube growth

Job description

VP of Marketing

Department: Marketing

Employment Type: Full Time

Location: Blue Bell, PA

Reporting To: Executive Leadership

Compensation: $100,000 - $140,000 / year

Description

A privately held home services platform based in the Philadelphia suburbs is hiring a VP of Marketing to lead its in house marketing team. The business runs a portfolio of residential roofing companies alongside a fast growing coaching, mastermind, and events brand, so this leader owns both demand generation for the operating companies and the corporate brand that brings new partners in the door. The team is small, talented, and young in tenure, and it currently reports straight to ownership, so the first job is to be the leader and the intermediary they have been missing. This is a hands on seat with a direct line to executive leadership and a real voice in where the company goes next.

Key Responsibilities

• Lead the in house marketing team day to day across content, copywriting, and paid search
• Build the marketing plan and hold the team accountable to what gets done against it each day
• Own lead generation for a portfolio of residential roofing brands
• Build the corporate and executive brand that drives attendance to shop tours, masterminds, conferences, and coaching
• Set direction across PPC, SEO, social media, and YouTube, and get more eyeballs on the content already being produced
• Manage up to ownership, bring recommendations instead of waiting for direction, and stand behind them
• Report on marketing performance and tie spend to leads, sold jobs, and partner growth

Skills, Knowledge & Expertise

• Track record leading and developing an in house marketing team, agency or in house background both welcome
• Working knowledge of PPC, SEO, social media, and video or YouTube growth, enough to direct specialists and judge the work
• Proven people leader who starts the hard conversation instead of avoiding it
• Comfortable managing up to a high expectation founder and operating in a fast paced, high energy environment
• Strategic and hands on, willing to get into the work alongside the team
• Able to work in office in the Philadelphia area
• Home services, roofing, or multi brand portfolio marketing experience is a plus, not a requirement

Benefits

• Base salary of $100,000 to $140,000 depending on experience
• Annual performance based compensation award
• Equity participation available for the right candidate
• Medical, dental, and vision coverage
• Paid time off
• Direct access to ownership and a seat in leadership conversations
• A platform that has grown fast and is pushing to be the premier name in its space