VP of Digital Marketing, Analytics & Growth

Socket.dev; Los Angeles (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company match

Generous paid time off and holidays

Paid parental leave

Volunteer time off

Job summary

CIM Group seeks a Head of Digital Marketing & Marketing Analytics to lead strategy, execution, and measurement across B2B and multi-channel ecosystems. You will modernize the martech stack, champion AI-driven approaches, and partner with Sales and IT to align initiatives with fundraising outcomes.

The role requires senior leadership, data-driven decision making, and a track record of delivering measurable growth in fast-paced environments.

Qualifications

• 10+ years in digital marketing/marketing tech across platforms and channels
• Proven leadership, mentoring, and talent development
• Strong ROI modeling and marketing analytics experience
• Experience with AI-driven marketing tools and practices
• Cross-functional collaboration with Sales and IT

Responsibilities

• Lead end-to-end digital marketing strategy across channels and audiences.
• Align priorities with growth and fundraising objectives.
• Provide hands-on leadership to the digital marketing team and foster high-performance culture.
• Develop future-state vision for marketing tech and platform selection.
• Own marketing analytics, dashboards, and KPI reporting.
• Partner with Sales to drive high-quality lead generation and lifecycle management.
• Influence senior leadership with data-driven recommendations.
• Balance innovation with fiscal discipline across the org.

Skills

Leadership

Strategic thinking

Analytics

Digital marketing

Team management

B2B marketing

Education

Bachelor's degree in Marketing, Business, Analytics

MBA or similar preferred

Tools

Marketing automation platforms

CRM systems

Job description

CIM Group seeks a Head of Digital Marketing & Marketing Analytics to lead strategy, execution, and measurement across B2B and multi-channel ecosystems. You will modernize the martech stack, champion AI-driven approaches, and partner with Sales and IT to align initiatives with fundraising outcomes.

The role requires senior leadership, data-driven decision making, and a track record of delivering measurable growth in fast-paced environments.