Head of AI-Powered Digital Marketing & Analytics

Socket.dev; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical/Dental/Vision

HSA contributions

Life & disability insurance

401(k) with company match

Paid time off

Volunteer time off

Paid parental leave

Professional development

Wellness program

Job summary

CIM Group in New York, NY seeks a Head of Digital Marketing & Marketing Analytics to lead strategy, execution, and measurement across multi‑channel digital ecosystems. The role drives demand, lead management, and fundraising outcomes through AI-enabled marketing, analytics, and a modern technology stack.

You will report to senior leadership, partner with Sales and IT, and influence decisions with data‑driven insights in a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required; advanced degree (MBA or similar) preferred.
• 15+ years of progressive experience in digital marketing/marketing technology across multiple platforms and channels, including significant experience in B2B environments.
• Demonstrated leadership experience, including people management and the ability to mentor and develop talent.
• Deep understanding of modern marketing technology stacks, including hands‑on experience evaluating, implementing, and optimizing platforms.
• Strong expertise in marketing analytics, performance measurement, and ROI modeling; proven ability to connect marketing activity to tangible business and fundraising outcomes.
• Practical, forward‑thinking passion and experience applying AI and advanced technologies in marketing.
• Proven success partnering closely with Sales and IT to deliver integrated, results‑driven solutions.
• Exceptional communication and influence skills, with a track record of engaging and advising senior‑level stakeholders.
• Entrepreneurial mindset with comfort operating in evolving, fast‑paced environments.
• Passion for marketing that makes a meaningful contribution to organizational impact and mission.

Responsibilities

• Lead the end-to-end digital marketing strategy across platforms, channels, and audiences, including complex B2B environments.
• Align digital marketing priorities with organizational goals, growth initiatives, and fundraising objectives.
• Provide hands‑on leadership and strategic direction to the digital marketing team, fostering a collaborative, curious, and high-performance culture.
• Bring a forward‑looking, external perspective that positions marketing as a strategic growth engine for the organization.
• Assess the current marketing technology stack and ecosystem, identifying strengths, gaps, and opportunities to improve effectiveness and scalability.
• Develop and articulate a future‑state vision and roadmap for marketing technology, including platform selection, integration, and investment recommendations.
• Partner closely with IT to ensure marketing platforms, data architecture, security, and systems support the organization’s evolving needs.
• Champion the responsible adoption of AI‑driven marketing tools and techniques that improve efficiency, personalization, and measurable results.
• Own marketing analytics, reporting, and performance management frameworks that connect activity to business and fundraising outcomes.
• Establish clear KPIs, dashboards, and insights that demonstrate Marketing’s contribution to lead generation, pipeline performance, and ROI.
• Use data, attribution modeling, experimentation, and test‑and‑learn practices to continuously refine strategy, execution, and resource allocation.
• Build and oversee the end-to-end digital user experience to support engagement, conversion, and lead generation.
• Partner closely with Sales to drive high‑quality lead generation and support end-to-end lead management efforts.
• Ensure strong alignment between Marketing and Sales on strategy, data, reporting, performance metrics, and shared accountability for results.
• Implement and optimize SEO, SEM, and other digital acquisition practices that strengthen funnel performance.
• Influence senior leaders through clear insights, compelling storytelling, and evidence‑based recommendations.
• Build strong business cases for marketing and technology investments, clearly articulating expected ROI, organizational impact, and resource requirements.
• Balance innovation and fiscal discipline, ensuring resources are aligned to the highest‑value opportunities.
• Build strong cross‑functional relationships that enable speed, consistency, innovation, and confident decision‑making.

Skills

Digital marketing leadership

Marketing analytics

AI in marketing

B2B marketing

Team leadership

Stakeholder influence

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

MBA or similar preferred

Job description

CIM Group in New York, NY seeks a Head of Digital Marketing & Marketing Analytics to lead strategy, execution, and measurement across multi‑channel digital ecosystems. The role drives demand, lead management, and fundraising outcomes through AI-enabled marketing, analytics, and a modern technology stack.

You will report to senior leadership, partner with Sales and IT, and influence decisions with data‑driven insights in a fast-paced, entrepreneurial environment.