VP of Digital Marketing

Westinghouse Outdoor Power Equipment; Columbus (OH); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Multiple medical plans with HSA availability

Company paid disability and life insurance

Generous 401k matching

Casual atmosphere/dog-friendly environment

Job summary

A leading power equipment company is seeking a highly analytical VP of Digital Marketing to drive SEO and paid media strategies across multiple consumer brands. This hands-on leadership role involves managing significant advertising budgets, optimizing campaigns across various platforms, and collaborating cross-functionally. Candidates should have a strong background in performance marketing, advanced analytical skills, and experience in leveraging AI tools. This role offers a competitive salary and strong benefits, focused on driving profitable revenue growth.

Qualifications

• 8–12+ years of progressive experience in digital marketing.
• Demonstrated success in managing digital marketing budgets above $500K.
• Proven experience driving growth through performance marketing.

Responsibilities

• Lead all paid media strategy and execution across multiple platforms.
• Manage and optimize a digital advertising budget.
• Own SEO strategy to improve visibility across brand websites.

Skills

Performance marketing expertise

Strong analytical skills

SEO best practices

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Job description

Job Summary

Westinghouse is seeking a highly analytical, performance‑driven VP of Digital Marketing to lead SEO and paid media strategy across our portfolio of 4–5 consumer brands. This role owns all digital acquisition channels — including Google, Meta (Facebook/Instagram), TikTok, YouTube, and other paid media platforms — with full responsibility for budget allocation, keyword strategy, campaign optimization, and ensuring our products remain consistently visible to the right audiences.

Brief Description

Westinghouse is seeking a highly analytical, performance‑driven VP of Digital Marketing to lead SEO and paid media strategy across our portfolio of 4–5 consumer brands. This role owns all digital acquisition channels — including Google, Meta (Facebook/Instagram), TikTok, YouTube, and other paid media platforms — with full responsibility for budget allocation, keyword strategy, campaign optimization, and ensuring our products remain consistently visible to the right audiences.

This is a hands‑on leadership role. You will actively manage campaigns in‑platform while also setting strategy, prioritizing spend across brands, and driving profitable revenue growth.

This role does not oversee creative development or define product content. You will partner with our internal creative team while owning performance outcomes.

Duties/Responsibilities

• Own all paid media strategy and execution across Google, Meta (Facebook/Instagram), TikTok, YouTube, and other performance channels
• Manage and optimize a $500K–$2M annual digital advertising budget across multiple brands and product lines.
• Allocate spend and keyword investment based on profitability, product performance, and ROI.
• Ensure “always‑on” product advertising is running across the most profitable platforms and campaigns.
• Own SEO strategy across all brand websites and applicable marketplaces, improving organic visibility and qualified traffic
• Lead ongoing optimization through structured testing, performance analysis, and rapid iterations.
• Build and maintain reporting for key metrics including ROAS, CAC, LTV, MER, and conversion performance.
• Partner cross‑functionally with eCommerce, Sales, Product, and Finance to align acquisition strategy with business goals.
• Directly manage and mentor the Social Media Content Manager.
• Strong understanding of how data analytics and emerging technologies (including AI) can improve warehouse performance, inventory forecasting, and customer service outcomes.
• Ability to translate advanced operational data into actionable insights that drive process improvement and competitive advantage.
• Familiarity with or leadership experience in deploying automation, machine‑learning‑based demand forecasting, and intelligent workflow optimization within warehouse operations.
• Comfort evaluating and integrating AI‑powered tools or analytics platforms that support operational forecasting, labor optimization, and real‑time decision making.

Required Skills/Abilities

• Expert knowledge of performance marketing across Google, Meta (Facebook/Instagram), TikTok, YouTube, and other paid digital channels.
• Strong command of keyword strategy, campaign structure, and budget allocation across multiple brands and product lines.
• Ability to manage “always‑on” product advertising, ensuring continuous visibility across the most profitable platforms.
• Advanced analytical skills with the ability to interpret performance data and make fast, ROI‑driven decisions.
• Strong understanding of SEO best practices, including technical SEO, on‑page optimization, and search visibility strategy.
• Proficiency with digital marketing and analytics tools such as GA4, Google Search Console, Google Ads, Meta Ads Manager, and reporting dashboards.
• Ability to build testing roadmaps and lead ongoing optimization through A/B testing and structured experimentation.
• Strong financial and business acumen, with the ability to optimize spend based on profitability, CAC, LTV, ROAS, and efficiency metrics.
• Strong communication and cross‑functional collaboration skills, including comfort presenting results to executive leadership.
• Hands‑on, self‑directed leadership style with strong ownership, accountability, and the ability to execute while leading.

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• 8–12+ years of progressive experience in digital marketing with deep expertise in performance marketing.
• Proven experience managing and optimizing $500K–$2M+ annual digital advertising budgets.
• Demonstrated success driving profitable growth through paid search, paid social, and SEO across multiple brands.
• Experience building and scaling digital acquisition programs in a fast‑paced environment.
• Prior leadership experience, including direct people management and cross‑functional influence.

Preferred Qualifications

• Experience leveraging advanced analytics or AI tools to enhance operational planning, inventory visibility, or distribution efficiency.
• Demonstrated success in integrating technology platforms that improve forecasting accuracy, reduce cycle times, or enhance customer fulfillment metrics.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to attend in‑person meetings and collaborate onsite in Columbus, OH.
• Must be able to lift up to 50 lbs. occasionally (e.g., marketing materials, equipment).
• Ability to work extended hours as needed to meet deadlines or support major initiatives.

Compensation Package

• Strong benefits
  • Multiple medical plans including HSA availability with company contributions
  • Company paid disability & life insurance coverage
  • Generous 401k matching
• Competitive pay
• Casual atmosphere/dog‑friendly environment