VP of Demand Generation

3Search; United States; Remote; USD 265,000 - 290,000; Full time

Job summary

A leading private equity-backed B2B SaaS company is seeking a Vice President of Demand Generation to elevate their marketing strategy. This role offers the autonomy to build a scalable demand generation function, manage substantial budgets, and work directly with an experienced executive team. Ideal candidates will have proven leadership in B2B marketing and experience with tools that enhance pipeline performance.

Benefits

Work directly with experienced CMO and exec team

High autonomy in role

Flexible remote work options

Fast-paced, founder-led culture

Qualifications

• Proven leadership in B2B SaaS, ideally in high-velocity settings.
• Hands-on experience managing substantial paid media budgets.

Responsibilities

• Oversee a multi-million-dollar paid media budget across various channels.
• Build lifecycle programs to convert signups into sales pipeline.
• Lead a team focused on campaigns and marketing strategies.

Skills

Leadership in B2B SaaS

Lifecycle marketing expertise

Paid media management

Data-led decision-making

Tools

Braze

Iterable

Salesforce

Looker

BigQuery

Job description

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SVP - North America GTM Recruitment at 3Search

Vice President of Demand Generation

Remote, USA

Our client is a private equity-backed B2B SaaS business with around 400 employees and global reach. Their growth story has been fueled by a strong PLG engine, and they’re now investing heavily in pipeline-focused marketing to match.

With a seasoned CMO and full exec support, this is your chance to architect a scalable demand function - owning team, tools, and tactics to deliver measurable pipeline impact.

The Vice President of Demand Generation will shape the evolution from product-led growth to a repeatable, performance-led engine, unifying paid media, lifecycle marketing, and data-led decision-making.

Role Highlights

The Vice President of Demand Generation will:

• Oversee and optimize a multi-million-dollar paid media budget across channels like YouTube, paid search, and programmatic
• Build full-funnel lifecycle programs that convert signups into pipeline using tools like Braze and Iterable
• Lead a team of 8–9 across paid media, website, lifecycle, and campaigns
• Partner with BI to deliver actionable insights via Looker, Salesforce, and BigQuery
• Drive test-and-learn culture with speed, clarity, and commercial focus

You Will Need

• Proven leadership in B2B SaaS, ideally in high-velocity, product-led or marketplace models
• Hands-on experience managing $100Ks/month in paid media
• Deep understanding of CAC, LTV, attribution, and full-funnel performance metrics
• Lifecycle marketing expertise using Braze, Iterable, or similar tools
• Familiarity with core martech including Salesforce, HubSpot/Marketo, Amplitude, BigQuery

Why You’ll Love It

• Work directly with an experienced CMO and exec team
• High autonomy to build, test, and scale without bureaucracy
• Flexible remote model with relocation options if desired
• A fast-paced, founder-led culture where clarity and ownership are prized
• Build a team and function with real budget and decision-making power
• Backed by a PE firm with appetite and capital for scale
• Opportunity to influence the entire GTM motion, not just marketing
• Access to modern tools, AI-enabled workflows, and test environments
• Join a business already trusted by SMBs through to global enterprises

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media, Software Development, and Internet Marketplace Platforms

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