VP of Demand Generation

Jobtailor; Boston (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

Blink is seeking a senior marketing leader to own global demand generation strategy and drive revenue growth from the Boston office. You will partner with the CMO and executive team, lead a data-driven marketing organization, and align efforts with sales to optimize pipeline quality and conversions across multiple channels.

The role requires 8–10 years of B2B SaaS experience, executive presence, and a track record of delivering measurable growth in mid-market and enterprise segments.

Qualifications

• 8–10 years of B2B SaaS marketing experience with demand generation leadership.
• Proven ability to drive pipeline and revenue in mid-market and enterprise segments.
• Experience owning multi-channel demand engines including paid and lifecycle programs.
• Strong analytics; deep understanding of attribution, funnel metrics, and ROI.
• Partner with Sales leadership to drive revenue outcomes.
• Executive-level thinker who empowers teams and aligns with the CEO.

Responsibilities

• Define and lead global demand generation strategy across U.S. and EMEA.
• Set priorities and align marketing to revenue goals.
• Partner with the CMO and executive team on growth decisions.
• Lead and coach a data-driven marketing team.
• Act as senior marketing leader in the U.S. from the Boston office.
• Develop the U.S. team and ensure accountability.
• Collaborate with sales to improve pipeline quality and conversions.
• Align global strategy with U.S. market execution and insights planning.
• Own pipeline generation targets and marketing-sourced revenue.
• Build multi-channel programs across inbound, outbound, paid media, lifecycle, and partners.
• Explore growth opportunities including paid search, paid social, video, optimization.
• Drive experiments across audiences, creative, and funnel stages.
• Coordinate with SDR/AE leadership for lead handoff and messaging.
• Maintain a marketing operations engine: data integrity, attribution, automation, reporting.
• Set KPIs across the funnel and ensure performance accountability.
• Manage paid channels (LinkedIn, Google, Meta, others) with ROI discipline.
• Lead continuous improvement across campaigns, creative, and conversion.

Skills

Demand generation leadership

B2B SaaS marketing

Multi-channel campaigns

Analytics & attribution

Sales collaboration

Executive presence

Strategic thinking

HRTech / Future of Work domain

Job description

Responsibilities

• Define and lead Blink’s global demand generation strategy across the U.S. and EMEA.
• Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
• Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
• Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
• Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
• Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
• Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.
• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.
• Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization.
• Drive structured experimentation across audiences, creative, and funnel stages to improve performance.
• Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff.
• Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting.
• Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.
• Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline.
• Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.

Requirements

• 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.
• Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.
• Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support.
• Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI.
• Experience partnering closely with Sales leadership to drive revenue outcomes.
• A modern, strategic thinker who empowers teams rather than over-indexing on tactics.
• Executive presence and ability to operate as a trusted partner to the CEO.
• Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus.