VP of Campus Hospitality & Auxiliary Services

Lenoir-Rhyne University; Hickory (NC); On-site; USD 90,000 - 135,000; Full time

Job summary

Lenoir-Rhyne University is seeking an Assistant Vice President for University Hospitality and Auxiliary Services to lead Conference and Event Services, campus dining, the Bookstore and Spirit Store, and athletic concessions. The AVP reports to the President and aligns hospitality with the university mission, brand, and revenue goals while enhancing the student and guest experience across campus.

Responsibilities include developing an integrated strategy for hospitality and events, managing

Qualifications

• Bachelor’s degree from an accredited institution.
• Significant progressively responsible experience in auxiliary services, hospitality, event management, conference services, dining, retail, business operations, or a related field.
• Demonstrated ability to lead staff and manage complex events and operations involving multiple stakeholders.
• Strong financial and business acumen, including budgeting, financial analysis, and revenue generation or business performance improvement.
• Experience managing contracts, external vendors, and service performance expectations.
• Excellent organizational, project-management, interpersonal, and written and verbal communication skills; ability to collaborate with senior leaders and across a complex organization.
• Demonstrated commitment to hospitality and customer service, sound judgment, discretion, and the ability to manage competing priorities.
• Availability for evening and weekend work as required by University events and operations.

Responsibilities

• Develop an integrated strategy for hospitality, auxiliary services and University events that advance institutional priorities, improve the campus experience, and strengthen financial performance.
• Lead Conference and Event Services department to manage planning, scheduling, and execution of events involving multiple departments, facilities, and service providers.
• Grow external conferences, camps, meetings, retreats, weddings, and other appropriate uses of University facilities; develop pricing, service packages, facility‑use standards, and client relationships.
• Coordinate facilities, technology, catering, security, parking, housekeeping, and other event needs. Establish clear responsibilities, timelines, contingency plans, and post‑event reviews.
• Lead planning and execution of events hosted by the President, including receptions, dinners, trustee functions, donor and alumni gatherings, community events, and other institutional occasions.
• Oversee campus dining, bookstore, and spirit store operations; monitor performance against contractual and service expectations.
• Develop and manage assigned budgets; identify revenue opportunities and ensure strong financial performance.
• Champion a welcoming, responsive culture of hospitality across the University; maintain brand stewardship and high service levels.

Skills

Leadership

Budgeting

Hospitality

Project management

Cross-functional

Education

Bachelor’s degree

Job description

Lenoir-Rhyne University is seeking an Assistant Vice President for University Hospitality and Auxiliary Services to lead Conference and Event Services, campus dining, the Bookstore and Spirit Store, and athletic concessions. The AVP reports to the President and aligns hospitality with the university mission, brand, and revenue goals while enhancing the student and guest experience across campus.

Responsibilities include developing an integrated strategy for hospitality and events, managing