VP, Next-Gen PWM Marketing & Engagement Strategy

Goldman Sachs; New York (NY); On-site; USD 115,000 - 270,000; Full time

Benefits offered by this job

Healthcare & Medical Insurance

Vacation policies with generous entitl

Financial Wellness & Retirement

Health Services

On-site Health Centers

Job summary

Goldman Sachs Private Wealth Management seeks a Vice President to lead PWM's next-generation marketing, content, and digital engagement strategy in New York. You will shape collateral, digital programs, and client engagement for ultra-high-net-worth individuals, coordinating with GSFO and PWM leadership while delivering measurable business impact.

You will own content strategy, develop materials, and manage cross-functional programs, partnering with legal, compliance, and senior leaders to

Qualifications

• 6+ years of relevant experience in wealth or asset management, private banking, marketing, content strategy, digital programming, or client strategy.
• Ability to create high-quality client-facing content and materials from concept through delivery.
• Experience designing content or digital programming across virtual, in-person, and hybrid formats.
• Experience defining KPIs and building reporting or scorecards for a marketing, content, or digital program.
• Strong analytical skills and proficiency in PowerPoint for executive storytelling.
• Excellent written and verbal communication; ability to translate discussions into clear takeaways.
• Proven program and project management capability; manage multiple workstreams to deadlines.
• Ability to influence senior stakeholders without direct authority.
• Strong discretion with confidential client information.
• Highly organized, autonomous in a fast-paced environment.
• Willingness to travel and work evenings/weekends around client events.

Responsibilities

• Lead PWM's next-generation marketing and client engagement initiatives.
• Own content agenda end to end, including presentations and digital assets.
• Scale digital programming such as virtual events and webinars.
• Collaborate with the broader Marketing team to shape messaging across channels.
• Oversee legal, compliance, and privacy reviews for materials.
• Develop marketing collateral and client-facing assets for GSFO.
• Partner with GSFO leadership to align priorities and messaging.
• Maintain brand voice and content pipeline across materials.
• Coordinate with the Client Advisory Board and PWM teams.
• Design and own measurement framework with KPIs and baselines.

Skills

Wealth management

Marketing strategy

Content strategy

Digital programming

Client strategy

Stakeholder management

KPI formulation

Data analysis

Public speaking

Tools

Excel

CRM

PowerPoint

Job description

Goldman Sachs Private Wealth Management seeks a Vice President to lead PWM's next-generation marketing, content, and digital engagement strategy in New York. You will shape collateral, digital programs, and client engagement for ultra-high-net-worth individuals, coordinating with GSFO and PWM leadership while delivering measurable business impact.

You will own content strategy, develop materials, and manage cross-functional programs, partnering with legal, compliance, and senior leaders to