VP, National Retail & Distribution Growth

Javvy Coffee Company; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Life insurance

401(k) plan

Parental leave

Free access to Javvy products

Career growth opportunities

Collaborative startup environment

Job summary

Javvy Coffee Company seeks a seasoned VP of Sales to spearhead nationwide distribution and retail expansion. You will lead wholesale, retail, and distributor partnerships, building a high-performing sales team and driving growth across natural, specialty, and mass channels.

You will own forecasting, budgeting, and trade spend while collaborating closely with Marketing, Operations, Finance, and Leadership to align launches and inventory planning.

Qualifications

• 8+ years of sales leadership experience in the CPG industry with a focus on retail and distribution growth.
• Experience in Mass Grocery (Kroger, Albertson/Safeway, Ahold Delhaize, Publix).
• Proven track record of driving national retail expansion and managing key account relationships.
• Deep knowledge of distributor networks and broker partnerships.
• Strong financial acumen around tradespend, margin, promotional strategy, and sales forecasting.
• Experience scaling a sales team in a high-growth, entrepreneurial environment.
• Strong leadership, negotiation, and relationship-building skills.
• Direct relevant experience & Bachelor’s degree required; MBA or relevant advanced degree is a plus.

Responsibilities

• Lead Retail & Distributor Expansion: grow distribution across natural, specialty, conventional grocery, mass, club, and e‑commerce channels.
• National Accounts: manage relationships with major retail chains and drive new account wins and growth.
• Distributor Management: expand partnerships with key distributors ensuring strong execution and sell-through.
• Build & Lead Sales Team: recruit, develop, and manage account managers, broker partners, and field reps.
• Broker & Field Strategy: oversee broker relationships and field execution to meet brand standards.
• P&L & Forecasting: own sales forecasting, budgeting, and trade spend allocation.
• Cross-Functional Collaboration: align go-to-market with Marketing, Operations, Finance, and Leadership.
• Strategic Planning: monitor market trends to identify opportunities and inform strategy.

Skills

Sales leadership

Retail & distribution

Distributor networks

Negotiation

Forecasting

Team building

Analytical thinking

Bachelor’s degree

Education

Bachelor’s degree in Business/Marketing

MBA or related advanced degree

Job description

Javvy Coffee Company seeks a seasoned VP of Sales to spearhead nationwide distribution and retail expansion. You will lead wholesale, retail, and distributor partnerships, building a high-performing sales team and driving growth across natural, specialty, and mass channels.

You will own forecasting, budgeting, and trade spend while collaborating closely with Marketing, Operations, Finance, and Leadership to align launches and inventory planning.