VP Metrics & Growth

Guaranteed Rate Insurance, LLC; Chicago (IL); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

401(k)

Health, dental, vision benefits

Flexible benefits

Job summary

Rate Inc. in Chicago seeks a data-driven VP of Metrics & Growth to lead the Rate App’s expansion in a fast-paced fintech environment. You will own analytics, growth experiments, and performance reporting to drive measurable business impact.

The role requires building scalable KPI systems, partnering with product and engineering, and guiding strategic decisions through data-driven insights.

Qualifications

• 7–10+ years of growth, analytics, or product management in fintech, consumer tech, or digital marketplaces.
• Proven track record of driving user growth and engagement through data-driven strategies.
• Deep expertise in funnel optimization, cohort analyses, LTV, attribution, and A/B testing.
• Experience building KPI frameworks from scratch and driving a metrics-driven culture.

Responsibilities

• Design and implement a comprehensive KPI framework tracking acquisition, activation, engagement, retention, revenue, and referrals for the Rate App.
• Lead growth experimentation including A/B/multivariate testing and optimization of conversion funnels.
• Drive cross-functional programs across Product, Engineering, Marketing, Sales, Operations, and Analytics.
• Build executive dashboards and reporting cadences to enable data-informed decisions at all levels.

Skills

Growth analytics

KPI development

Data-driven mindset

Cross-functional leadership

Education

Bachelor's degree

Tools

SQL

Google Analytics

Mixpanel

Amplitude

Tableau

Job description

VP Metrics & GrowthSkip to main content# CareersVP Metrics & Growth page is loaded## VP Metrics & GrowthApplylocations: Illinoistime type: Full timeposted on: Posted 22 Days Agojob requisition id: JR100466"Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashCloseSM, MyAccount and the Language Access Program — has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com."Job Profile:VP, Mobile App Growth & StrategyJob Description Summary:We are committed to providing a competitive and equitable total rewards package. The compensation for this role is designed to attract, retain, and motivate top talent. The expected base salary range for this position is $175,000 to $200,000 annuallyJob Description:**Why Rate is the BEST Place to Work**Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashCloseSM, MyAccount and the Language Access Program — has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com.**What Makes Our Team Awesome****We are a gritty group of passionate technologists on a mission to dominate the mortgage world!**The Information Technology Team within Rate passionately and consistently puts our customers first. We are building the latest technology to help create the best mortgage experience on the planet and get your mortgage, your way, anytime, anywhere. Whether that is improving our digital mortgage platform, automating loan coordination and underwriting processes, or building out the latest marketing and customer engagement platform, we’re doing it all. We build high-performing, self-organized, cross-functional agile teams that operate with minimal hierarchy. Information Technology team members hold themselves and others accountable and live and breathe the tenets of autonomy, mastery, and purpose.**What’s the Role?**Rate Inc. is seeking a data-driven, results-oriented VP of Metrics and Growth to lead the Rate App's expansion and optimization in a fast-paced fintech environment. This is a high-impact leadership role for a growth leader who thrives on analytics, experimentation, and driving measurable business outcomes through rigorous metrics management and innovative growth strategies.**Responsibilities****Metrics Strategy & KPI Framework**Design and implement a comprehensive KPI framework that tracks user acquisition, activation, engagement, retention, revenue, and referral metrics across the Rate App ecosystem. Establish data infrastructure and reporting systems that provide real-time visibility into product performance, user behavior, and growth funnel metrics. Define success metrics for all growth initiatives and ensure rigorous measurement and attribution across channels. Build executive dashboards and reporting cadences that drive data-informed decision making at all levels of the organization. Partner with Data Science and Analytics teams to develop predictive models and advanced analytics capabilities.**Growth Strategy & Execution**Lead growth hacking initiatives across paid acquisition, organic growth, viral loops, referral programs, and retention optimization. Drive rapid experimentation through A/B testing, multivariate testing, and growth experiments to identify scalable acquisition and engagement strategies. Optimize conversion funnels and eliminate friction points throughout the user journey from awareness through transaction completion. Develop and execute channel-specific growth strategies including SEO, SEM, social media, content marketing, partnerships, and in-app growth levers. Scale successful growth tactics from pilot to full deployment while maintaining rigorous ROI discipline.**Program Management & Cross-Functional Leadership**Drive complex, high-velocity growth programs across Product, Engineering, Marketing, Sales, Operations, and Analytics teams in a fast-paced fintech environment. Establish program governance structures, sprint cadences, and accountability frameworks that enable rapid execution without sacrificing quality. Manage multiple concurrent initiatives with competing priorities and resource constraints, ensuring alignment and momentum across all workstreams. Build strong relationships with stakeholders across the organization, translating growth metrics into business impact and securing buy-in for resource allocation. Lead weekly growth reviews, monthly business reviews, and quarterly planning cycles that keep teams focused on the highest-impact opportunities.**Performance Optimization & Analytics**Conduct deep-dive analyses to understand user behavior patterns, identify growth bottlenecks, and uncover optimization opportunities. Build cohort analyses, lifetime value models, and churn prediction frameworks that inform product and marketing strategy. Establish benchmarking against industry standards and competitive products to identify performance gaps and opportunities. Implement attribution modeling to accurately measure the ROI of growth investments across channels. Drive continuous improvement through systematic post-mortems, learnings documentation, and best practice sharing.**Qualifications****Growth & Analytics Expertise**7-10+ years of experience in growth, analytics, or product management roles within fast-paced fintech, consumer tech, or digital marketplace environments. Proven track record of driving significant user growth and engagement metrics through data-driven strategies and growth hacking techniques. Deep expertise in growth analytics including funnel optimization, cohort analysis, LTV modeling, attribution, and A/B testing methodologies. Strong command of analytics tools and platforms including SQL, Google Analytics, Mixpanel, Amplitude, Tableau, or similar. Experience building KPI frameworks from scratch and establishing metrics-driven cultures in high-growth environments.**Program Management & Leadership**Exceptional program management skills with ability to drive multiple complex initiatives simultaneously in a fast-paced environment. Demonstrated success leading cross-functional teams and managing matrixed organizations without direct reporting relationships. Strong stakeholder management capabilities with ability to influence senior executives and align diverse teams around common goals. Experience operating in agile, high-velocity environments where priorities shift rapidly and execution speed is critical. Track record of managing programs from conception through full-scale rollout with measurable business impact.**Technical & Business Acumen**Strong technical fluency with ability to partner effectively with engineering and data science teams. Deep understanding of mobile app ecosystems, user acquisition channels, and growth marketing tactics. Financial services or fintech experience with understanding of regulatory constraints and compliance requirements. Excellent analytical and problem-solving skills with ability to synthesize complex data into actionable insights. Outstanding communication skills with ability to translate metrics and analytics into compelling business narratives. Bachelor's degree required; MBA, MS in Analytics, or technical degree preferred.**Preferred Qualifications**Experience scaling mobile apps from early stage to millions of users with demonstrated growth metrics. Background in mortgage, lending, or consumer financial services applications. Expertise in growth tactics specific to financial services including trust-building, referral programs, and relationship-based acquisition. Experience with product-led growth strategies and self-serve user journeys. Track record of building and optimizing referral or viral growth loops. Deep knowledge of app store optimization, mobile attribution, and in-app engagement tactics. Experience with marketing automation, personalization engines, and lifecycle marketing platforms. Prior consulting or investment experience with exposure to growth strategy frameworks.**Key Success Factors**This role demands an exceptional blend of analytical rigor, creative problem-solving, and execution excellence in a fast-paced fintech environment. Success requires comfort with ambiguity, ability to move quickly with imperfect information, and relentless focus on measurable outcomes. The ideal candidate thrives in high-velocity environments, views every initiative as an experiment with measurable hypotheses, and knows how to balance speed with strategic thinking. This leader must be equally comfortable diving deep into SQL queries and presenting growth strategy to the executive team.**What We Offer**The opportunity to drive growth for a leading fintech app serving millions of customers. Direct impact on company revenue and user experience through data-driven growth strategies. Access to world-class analytics infrastructure and the autonomy to experiment and innovate. A fast-paced, metrics-driven culture that values results and continuous improvement. Collaborative environment with talented teams across product, engineering, marketing, and data science. Competitive compensation package including base salary, performance bonus, and equity participation.**Other Useful Details**Employee Type: Full-TimePay Range: annual pay + bonus and/or commissionsLocation: RemoteAdditional Job Description Summary:Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).Please click this link to learn more about our benefit offerings for Washington State: Benefit Offerings for Washington State