Chief Marketing Officer

Guaranteed Rate Insurance, LLC; Chicago (IL); On-site; USD 250,000 - 350,000; Full time

Benefits offered by this job

401(k) plan

Medical benefits

Dental benefits

Vision benefits

Life insurance

Well-being benefits

Job summary

Guaranteed Rate Insurance, LLC, based in Chicago, seeks a Chief Marketing Officer to build a consumer direct business and scale the Rate App to millions of downloads. The role demands a proven playbook for paid social, organic growth, influencer partnerships, and cross-channel marketing leadership.

The ideal candidate has 10+ years in marketing leadership within B2C fintech or mortgage, with a track record of launching scalable customer acquisition engines and leading high-growth teams.

Qualifications

• Requires 10+ years of progressive marketing leadership experience in B2C fintech/mortgage or consumer-driven industries.
• Deep expertise in digital performance marketing and scalable customer acquisition.
• Proven ability to lead cross-functional teams and external agencies in high-growth settings.

Responsibilities

• Lead the development of a national consumer direct marketing strategy.
• Scale app downloads and cross-sell products through paid social, influencer partnerships, podcasts, and other channels.
• Build and structure a high-performing marketing organization to execute the growth playbook.

Skills

Marketing leadership

Digital marketing

Cross-functional leadership

Performance marketing

Job description

## Chief Marketing OfficerApplylocations: Illinoistime type: Full timeposted on: Posted 15 Days Agotime left to apply: End Date: July 23, 2026 (14 days left to apply)job requisition id: JR100535"Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashCloseSM, MyAccount and the Language Access Program — has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com."Job Profile:Chief Marketing OfficerJob Description Summary:Rate, the second largest mortgage lender in the U.S., has developed a groundbreaking super app—The Rate App—with the ambition of becoming the most successful financial services technology company in the country. The Rate App serves as a comprehensive wellness hub, supporting both financial and personal well-being. Our strategy begins with leveraging our extensive base of over 1 million existing customers and thousands of sales professionals that cross-sell a wide range of financial service products.Job Description:The **GOAL** of the Chief Marketing Officer is to aggressively build out a consumer direct business by getting over 5 million App downloads within the next 2 years and cross selling to those consumers. As we expand, we plan to introduce dozens of additional products and deepen the functionality of our personal wellness hub for both financial and personal wellness. To help us achieve this vision, we are seeking a **Chief Marketing Officer** who has successfully built a national consumer direct business. The ideal candidate will have a clear and tested playbook for scaling through paid social, organic social, partnerships with micro and macro influencers, podcast sponsorships, and other high-impact marketing channels. Most importantly, we’re looking for someone who knows how to build the right team and organizational structure to execute at the highest level and bring our vision to life.**Requirements*** 10+ years of progressive marketing leadership experience, preferably in B2C fintech, mortgage, or a consumer-driven industry.* Deep expertise in digital performance marketing—you’ve scaled customer acquisition engines, and your historical experience prove it.* Proven ability to lead cross-functional teams and agencies in a fast-paced, high-growth environment.* A roll-up-your-sleeves mindset—you don’t wait for direction, you create it.Additional Job Description Summary:Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).Please click this link to learn more about our benefit offerings for Washington State: Benefit Offerings for Washington State