VP, Media Transformation, North America

monks; New York (NY); On-site; USD 220,000 - 320,000; Full time

Job summary

Monks seeks an executive lead for its Media Transformation practice to define operational strategy, scale advisory capabilities, and build modern solutions for enterprise clients. You will lead a 35+ person team, own P&L, and set delivery standards across staff augmentation, training, and advisory sprints.

You will bridge strategy, ad tech, creative optimization, and AI tools to shape cross-functional transformation programs, represent the practice in high-stakes pitches, and drive commercial

Qualifications

• 12+ years of leadership in media operations, digital transformation, or management consulting within agency, brand, or consultative settings.
• Proven track record of leading teams (20+) across tech stack consulting, media strategy, DCO, and embedded client services.
• Deep experience partnering with, training, or advising in-house brand teams and deploying operating models and roadmaps.
• Strategic literacy across GMP, GMP-adjacent platforms, DCO, and ad tech taxonomy.
• Technical familiarity with AI tools/readiness, measurement frameworks, and ad tech taxonomy.
• Experience embedding AI workflows or automation tools into daily delivery models.
• Ability to present complex organizational change strategies to C-suite audiences.
• Commercially savvy with a strong growth mindset and client-pitch excellence.

Responsibilities

• Define operational strategy for the Media Transformation practice and scale advisory capabilities.
• Lead day-to-day operations of a 35+ person multidisciplinary team with P&L accountability.
• Design flexible engagement models including staff augmentation, training, and advisory sprints.
• Bridge strategy, ad tech, creative optimization, and AI tools to deliver transformation services.
• Represent Media Transformation in cross-company initiatives and client pitches.

Skills

Problem Solving

Ad Tech

Data Architecture

Client Engagement

AI Tools

Workflow Innovation

Commercial Growth

Pitch Excellence

Team Leadership

Change Management

Tools

Google Marketing Platform

Amazon DSP

Google Ads

Campaign Manager CM360

GA4

Meta Ads

Flashtalking

Innovid

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ( monks.com/careers ).

About the Role

As the executive lead for our Media Transformation practice, you are responsible for defining our operational strategy, scaling our advisory capabilities, and building modern solutions that help enterprise clients navigate what's next in media. You will lead the practice's day-to-day business and a multidisciplinary team of 35+, holding practice P&L accountability and setting the operating standards for how work gets delivered.

The Media Transformation team operates as a specialized consultancy and embedded capability partner. You will serve as the primary executive advisor to senior client stakeholders, designing flexible engagement models: spanning staff augmentation, team training, AI readiness, dynamic creative optimization (DCO), measurement maturity, ad tech architecture, and taxonomy; solving acute operational challenges for modern in-house marketing organizations.

By bridging the gap between strategy, ad tech, creative optimization, and AI tools, you will shape how our transformation services come together across the organization, representing Media Transformation in cross-company initiatives, high-stakes client escalations, and new business pitches to position Monks as the premier transformation partner for in-house media and marketing teams.

Experience Sought

• Acute Problem Solving & In-House Consulting: You excel at diagnosing friction points within enterprise marketing organizations and designing targeted interventions: AI readiness assessments, measurement maturity frameworks, ad personalization/DCO strategies, and standardized ad tech taxonomies.
• Ad Tech, Dynamic Creative & Data Architecture: You possess a deep understanding of modern ad tech stacks, taxonomy standards, dynamic creative optimization (DCO), and data-driven activation. You excel at bridging the gap between tech, creative, and media to build customized frameworks in-house teams can run on.
• Client Engagement: You have experience building and delivering flexible client engagements-from embedded staff augmentation and team training to discrete advisory sprints-that integrate seamlessly with a client's internal operations.
• AI & Workflow Innovation: You bring genuine curiosity and practical experience regarding AI tools, automation, and emerging ad tech features. You have a track record of turning experimentation into adopted capabilities, building scalable workflows and internal tools that redefine delivery standards.
• Commercial Growth & Pitch Excellence: You possess a potent sales mindset with a track record of winning consultative business, expanding current accounts, and articulating the value of specialized transformation offerings alongside growth leadership during high-stakes pitch opportunities.
• Talent Elevation & Team Health: You can actively coach and develop directors, managers, and multidisciplinary teams. You focus on building a strong leadership bench, fostering a culture of accountability and support, and creating operational systems that continue working when you're not in the room.
• Commercial Savviness: You bring a strong business operational sense, with the ability to manage practice resources, balance team efficiency with client impact, and ensure overall health across accounts.

About You

• The essentials:
• 12+ years of leadership in media operations, digital transformation, or management consulting, specifically within agency, brand side, or consultative settings.
• A proven track record of leading teams (20+) across tech stack consulting, media strategy, dynamic creative, and/or embedded client services.
• Deep experience partnering with, training, or advising in-house brand teams, deploying custom operating models, staff augmentation structures, and marketing maturity roadmaps.
• Strategic literacy across core ad tech and media platforms, including Google Marketing Platform (GMP), Amazon DSP, Google Ads, Campaign Manager (CM360), GA4, Meta Ads, and leading ad serving/DCO platforms (Flashtalking, Innovid).
• Technical and operational familiarity with specialized transformation solutions, including AI tools/readiness, measurement frameworks, DCO/ad personalization, and ad tech taxonomy.
• Demonstrated success embedding AI workflows, automation tools, or proprietary frameworks into daily operational delivery models.
• An established track record of presenting complex organizational change strategies, operational playbooks, and business solutions to C-suite and partner-level audiences.
• Commercially savvy, adep