VP, MarTech & Enablement: Data-Driven Growth

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 230,000 - 260,000; Full time

Benefits offered by this job

Robust benefits for health and wellness

Programs for professional growth

Support for personal and financial well-being

Job summary

A leading beverage company is seeking a Vice President of Marketing Technology and Enablement to develop innovative strategies that enhance customer engagement and optimize marketing performance. The role involves collaborating with cross-functional teams and leading a team of marketing technology professionals. Candidates should have a Bachelor's degree and extensive experience in the field, coupled with strong communication and leadership skills.

Qualifications

• Extensive experience in marketing technology or a similar role.
• Proven track record of successful technology implementations.
• Strong understanding of digital marketing and data analytics.

Responsibilities

• Formulate and execute a marketing technology strategy.
• Oversee the implementation of marketing technology platforms.
• Utilize data analytics to measure marketing performance.

Skills

Marketing technology expertise

Data analytics

Leadership skills

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Marketing automation tools

Job description

A leading beverage company is seeking a Vice President of Marketing Technology and Enablement to develop innovative strategies that enhance customer engagement and optimize marketing performance. The role involves collaborating with cross-functional teams and leading a team of marketing technology professionals. Candidates should have a Bachelor's degree and extensive experience in the field, coupled with strong communication and leadership skills.