Segment Marketing Manager, Vice President

Testing Site - JPMC; Columbus (OH); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Testing Site - JPMC seeks a Vice President Segment Marketing Manager in Consumer Bank to translate customer insights into winning positioning, product launches, and test-and-learn agendas that improve experience and hit OKRs.

You will own the end-to-end journey, define segment strategy and messaging, lead go-to-market for new products, coordinate channel plans, and partner across teams to drive measurable business results.

Qualifications

• 7+ years of marketing experience with strategy focus.
• Ability to influence executive stakeholders and present results.
• Strong collaboration and cross-functional leadership.
• Curiosity and willingness to take calculated risks.
• Data-driven with demonstrated impact on business outcomes.

Responsibilities

• Own the end-to-end customer journey and KPI alignment with OKRs.
• Define segment strategy, target definitions, and messaging architecture.
• Translate insights into opportunities and influence roadmaps.
• Lead go-to-market for new products and features with positioning and launches.
• Orchestrate channel strategies across owned, paid, and earned channels.
• Drive cross-functional teams delivering marketing across the customer journey.

Skills

Storytelling

Marketing strategy

Data driven

Analytical

Big-picture thinking

Collaboration

Relationship building

Curious

Education

Bachelors in Marketing/Advertising/Communications/Business

Job description

Act as the voice of the customer for our customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As a Vice President Segment Marketing Manager in Consumer Bank, you will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. You will work to ensure customer needs drive decisions and that every interactionis accountable to outcomes that move the business.

Job responsibilities

• Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
• Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
• Translate segment insights into product marketing opportunities and influence roadmap prioritization.
• Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
• Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
• Act as a change agent, driving product and marketing transformation and innovation
• Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

Required qualifications, capabilities and skills:

• Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
• 7 or more years of marketing experience with expertise in strategy roles
• Constantlypushes boundariesof “whatcould be”to driveinnovation
• Alwaysfocuses onthe bigpicture, consideringimpacts outsidetheir giveninitiatives
• Isa fantasticpartner, trulyfocused onrelationship buildingand leadingthrough strongcollaboration
• Ishighly curiousand neversettles forgood enough
• Isdata drivenand analytical,while alsobeing abig-picture,strategic thinker
• Isfocused onhow marketingdrives quantifiablebusiness results
• Isvigorous andthorough intheir managementof details
• Lovestesting,learning,andtakingcalculatedrisks
• 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

Preferred qualifications, capabilities and skills:

• Experience telling stories through both verbal and written communication
• Excels atthinkingholisticallyand managingmultipleinitiativessimultaneouslywithin tightdeadlines
• Strong analytical,problemsolving andplanningskills
• Proven abilitytotake initiative,influenceothers, andachieveresults
• Skilled andcomfortableat workingina highlymatrixedorganization
• Comfortablewith continuouslychangingpriorities
• Excellent writtenandverbal presentationskills
• Highly proficientinMicrosoft ExcelandPowerPoint