VP, Marketing (P&C Insurance)

Swyfft, LLC; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Disability insurance

Life & AD&D

HSA

401K matching

Paid time off 20 days

Company holidays

Job summary

Swyfft is seeking an experienced VP of Marketing with P&C insurance expertise to shape how we present to agents, brokers, policyholders, and partners. This remote U.S. role collaborates with sales, underwriting, and executive leadership.

Lead brand strategy, expand distribution, and manage a small team within budget. The ideal candidate has 7+ years in marketing, 3–5 years in P&C, strong CRM and analytics skills, and a track record of rapid, high-quality execution.

Qualifications

• 7+ years of progressive marketing experience, with 3–5 years in P&C insurance.
• Experience with B2B and B2C communications and distribution channels.
• Experience using CRM platforms (Salesforce, HubSpot) and marketing analytics.
• Strong written and verbal communication skills.

Responsibilities

• Define and champion Swyfft’s brand identity across markets.
• Design and execute agent/broker recruitment campaigns.
• Oversee digital channels including website, email, SEO/SEM, LinkedIn.
• Translate underwriting/product info into clear marketing narratives.
• Plan and maximize presence at industry events.
• Manage marketing team and vendors within budget.

Skills

Leadership

Strategic thinking

Communication

Brand strategy

Team building

Education

Bachelor's in Marketing or related

Tools

Salesforce

HubSpot

CRM analytics

MarTech stack

Job description

At Swyfft, we're reshaping the way home insurance and commercial package products are priced and bound. We've created an insurance experience that's smart, instant, and designed to deliver unparalleled customer service.

Our focus on lightning-fast quotes and seamless claims servicing is powered by cutting-edge technology and an Agent and Customer-centric approach that sets us apart in the industry.

Joining Swyfft means becoming part of a dynamic team of forward-thinkers who thrive on moving fast and delivering exceptional products. We pride ourselves on fostering an environment where creativity and positive energy thrive.

As we continue to grow and expand, we're on the lookout for experienced professionals like you to join us in transforming the insurance landscape. If you're passionate about leveraging technology to provide the best customer service experience and are ready to be a part of our journey, we welcome you to explore opportunities at Swyfft!

About the Position:

We are searching for an experienced VP, Marketing with P&C insurance experience to drive the strategic direction of how we present ourselves to agents, brokers, policyholders, carrier partners, and the marketplace.

This is a fast-paced, roll up your sleeves position that partners closely with our sales, underwriting, and executive leadership teams to amplify our brand and grow our distribution network. We need fresh ideas, great leadership and a communication plan that articulates our value proposition in highly competitive and often volatile markets.

We're not looking for a traditional marketing executive or CMO who manages agencies and approves campaigns. We're looking for a builder — someone who is energized by the challenge of establishing a brand in difficult markets, who understands the nuances of insurance distribution, and who can move fast without sacrificing quality.

Swyfft is about to embark on a very exciting time filled with growth and opportunity.

Previous experience leading a small marketing team with varying levels of experience is required.

*This position is a 100% remote U.S. based opportunity that can be based in one of the following states only: AL, AZ, FL, GA, KY, LA, MA, MO, NC, NJ, NY, OH, OR, PA, SC, TX, UT, VA, WA, WI.

Some travel for day-to-day work, team meetings, and training will be required.

Key Responsibilities: (What you'll be asked to do)

Brand Strategy & Positioning

• Define and champion Swyfft’s brand identity across all markets, ensuring consistency and relevance with agents, carriers, and policyholders.
• Develop messaging frameworks that clearly communicate our expertise in CAT-exposed coastal regions and California markets.
• Differentiate our brand in competitive markets where trust, capacity, and responsiveness are key.

Distribution & Channel Marketing

• Design and execute agent and broker recruitment campaigns to rapidly grow our distribution network across our current states and into new markets as we expand.
• Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents operating in admitted and non-admitted markets.
• Develop co-marketing programs and collateral that support our distribution partners in the field.

Digital Presence & Content

• Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn, and emerging platforms relevant to the insurance distribution space.
• Create compelling content, thought leadership articles, market updates, CAT event communications, and producer resources that build credibility and drive engagement.
• Leverage data analytics to measure campaign performance and optimize spend across traditional and social media channels.

Market Intelligence & Product Storytelling

• Monitor and synthesize industry trends, regulatory developments, and competitive dynamics across all active states with a particular focus on Florida, Texas, Louisiana, and California.
• Translate complex underwriting and product information into clear, compelling marketing narratives for producers and prospects.
• Provide the executive team with market insight that informs go-to-market strategy and new state expansion decisions.

Event & Conference Strategy

• Identify, plan, and maximize presence at key industry events (NAPSLO, Big \"I\", state surplus lines associations, CAT conferences, etc.).
• Develop trade show strategies and post-event follow-up programs that convert relationships into distribution partnerships and measure ROI.

Team & Budget Leadership

• Manage a marketing function, including vendors and a small but mighty internal team of varying levels of expertise.
• Operate efficiently within budget constraints while demonstrating creativity and resourcefulness in execution.

The Successful Candidate: (What we're looking for)

• 7+ years of progressive marketing experience, with a minimum of 3-5 years in property & casualty insurance with a demonstrated knowledge of the property and casualty insurance market, particularly in CAT-exposed territories (coastal wind, flood, wildfire)
• Experience with both B2B marketing (agents, brokers, wholesale distribution channels) and B2C or policyholder-facing communications.
• Experience managing and utilizing CRM platforms (Salesforce, HubSpot), marketing automation tools, and analytics dashboards to drive company growth.
• Strong written and verbal communication skills; you can write, present, and persuade across various audiences.

Some Requirements:

• A builder's mindset. You've launched things, figured things out without a roadmap, and built structure in environments that were moving fast.
• A keen eye for design and strong aesthetic instincts that pushes creative boundaries and elevates a brand.
• Experience driving revenue growth, pipeline creation, and GWP through measurable marketing strategies.
• Leading high‑impact, data‑driven marketing initiatives with measurable ROI.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.

Computer Skills:

• Must be proficient with modern MarTech stacks (e.g., Salesforce, HubSpot, CMS platforms, analytics and creative tools).
• Ability to communicate effectively using programs such as Slack & MS Teams. You are comfortable sharing screens and video chatting.

Other:

• Reliable high-speed internet connectivity required.
• Designated quiet work from home space.

Actual compensation for this position will vary based on skills, qualifications, and experience. The range reflects annual compensation (as applicable) and does not include bonuses or other incentives that the company may choose to pay at its sole discretion.

In addition to base compensation Swyfft offers a comprehensive benefit package.

We Have a Great Benefits Package!

• Medical, Dental, and Vision
• Short- and Long-Term Disability (Company Paid)
• Voluntary Long-Term Disability
• Employee Life & AD&D (Company Paid)
• Voluntary Employee, Spouse, and Child Life & AD&D
• Healthcare, Dependent Care and Transit FSA, and Healthcare Savings Account (HSA)
• 401K with a generous matching contribution and no vesting schedule
• 20 days of PTO annually (prorated based on hire date)
• Company Paid Holidays and 2 “Choose Your Own Holidays”

It is the policy of Swyfft to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.