VP, Marketing Operations & Digital Platform

Pluralsight; United States; On-site; USD 227,000 - 270,000; Full time

Benefits offered by this job

Bonus eligibility

Comprehensive medical coverage

Unlimited PTO

Professional development funds

Job summary

Pluralsight seeks a VP, Marketing Operations & Digital Platform to lead the infrastructure behind all Marketing initiatives. You will own GTM systems, martech, and the Pluralsight.com platform, partnering with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to drive faster, sharper, and more accountable Marketing.

You will plan annual/quarterly Marketing priorities, own the Marketo–Salesforce integration, and guide the martech roadmap.

Qualifications

• 15+ years in Marketing Ops, digital platforms, martech, or program management.
• Experience building or transforming a Marketing Ops function.
• Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and data governance.
• Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale.
• Comfort presenting investment decisions and risk to CEOs, CFOs, and enterprise leadership.
• History of leading blended teams through real change.

Responsibilities

• Plan annual and quarterly Marketing plans with priorities and resources.
• Operate lead scoring, attribution, campaign tracking, and Marketo–Salesforce integration.
• Set the martech roadmap and lead Marketing Automation (Marketo, Iterable) and platform health.
• Own pluralsight.com journeys (B2B and B2C), SEO, AEO, and GEO strategy, and platform performance.
• Lead Marketing Program Management and rebuild the Asana infrastructure for cross-functional initiatives.
• Invest in the Digital Platform, Martech, and Marketing Ops budgets including vendor strategy and ROI.

Skills

Marketing Operations

Team leadership

Budget ownership

Privacy & data governance

Data analytics

Education

Bachelor's degree

Tools

Marketo

Iterable

Salesforce

Asana

SEO

AEO

GEO

Job description

Job Description: Marketing moves fast — and it needs an operator who can keep pace with it. As VP, Marketing Operations & Digital Platform, you'll lead the infrastructure behind every Marketing initiative: the technology, automation, data, and program management that turn strategy into execution. You'll own our GTM systems, our martech stack, and pluralsight.com itself — partnering closely with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to make Marketing faster, sharper, and more accountable.

Who You're Committed to Being:

A systems thinker: You see the connections between strategy, technology, and outcomes — and you build the infrastructure that makes those connections reliable.

A steady hand in complexity: Competing priorities, executive expectations, ambiguous problems — you bring clarity and calm decision-making when it matters most.

A trusted operator: CEOs and CFOs bring you hard questions about investment and risk. You give them straight answers backed by data.

A builder of teams: You grow senior leaders, strengthen organizations, and know when to build capability in-house versus bring in a partner.

What You'll Do:

Plan: Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving. Operate: Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine. Build: Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage. Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance. Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes. Invest: Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.

Experience You'll Bring:

15+ years across Marketing Operations, digital platforms, martech, revenue operations, or program management — with real depth in a B2B SaaS or complex tech environment. A track record of building or transforming a Marketing Operations function, not just running one. Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance. Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale. Comfort presenting investment decisions and risk directly to CEOs, CFOs, and enterprise leadership. A history of leading blended teams — employees, agencies, contractors, and technology partners — through real change.

Requirements:

• 15+ years in Marketing Ops, digital platforms, martech, or program management
• Experience leading leaders and multidisciplinary teams
• Ownership of technology and operations budgets, vendor strategy, and contracts
• Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
• Bachelor's degree or equivalent experience

Nice to Have:

• Experience across both B2B enterprise and B2C / self-service models
• Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana SEO, AEO, and GEO strategy development Ecommerce, checkout, trials, or product-led growth experience
• Led a major GTM systems or digital platform transformation

Why you'll love working here:

We work in a blended environment that supports collaboration, flexibility, and connection across teams. We are mission-driven, shaping the future of tech upskillling and delivering impact that matters. We foster a culture of inclusion and belonging, where everyone can contribute and thrive. We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.

Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.

This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

This role is primarily performed in an office or home office setting and involves standard computer-based work. Bring yourself.

Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws. If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report.

The annual US base salary range for this role is $227,000-$270,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered.