VP Marketing: Enterprise Growth & Category Creation

Strive - GTM Talent Partner; Dallas (TX); Hybrid; USD 300,000 - 400,000; Full time

Job summary

Strive - GTM Talent Partner is assisting a growth-stage deep-tech company to appoint a VP of Marketing who will own brand, positioning, demand generation, product marketing, communications, and what goes to market. The role leads global strategy and reports to the CEO, blending strategic thinking with hands-on execution.

This senior leader will build a world-class marketing organization, shape the category, and drive enterprise pipeline across AI, data, Ambient IoT, and supply-chain intelligence

Qualifications

• Previous experience as a VP of Marketing or in an equivalent senior marketing leadership role.
• Strong experience in AI, data, analytics, enterprise technology, or a related category.
• Proven success leading marketing in startup or high-growth environments.
• Demonstrated experience leading a successful rebrand or major repositioning initiative.
• A track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline.

Responsibilities

• Develop and lead the global marketing and go-to-market strategy.
• Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence.
• Lead a company-wide rebrand or brand-evolution initiative.
• Translate complex technology into clear business value for enterprise customers and partners.
• Build and execute demand generation, account-based marketing, field marketing, digital, content, and partner marketing programs.
• Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development.
• Strengthen product marketing, customer storytelling, thought leadership, and market presence.

Skills

VP of Marketing

AI/Analytics

ABM

Enterprise B2B

Rebrand experience

Category creation

Leadership

Job description

Strive - GTM Talent Partner is assisting a growth-stage deep-tech company to appoint a VP of Marketing who will own brand, positioning, demand generation, product marketing, communications, and what goes to market. The role leads global strategy and reports to the CEO, blending strategic thinking with hands-on execution.

This senior leader will build a world-class marketing organization, shape the category, and drive enterprise pipeline across AI, data, Ambient IoT, and supply-chain intelligence