VP Marketing & Communications – Dash Brand & Growth

Houston Dash; Houston (TX); On-site; USD 180,000 - 250,000; Full time

Job summary

Houston Dash is seeking a transformative leader to head marketing and communications for the club's women's team. This VP will elevate the Dash brand, expand fan engagement, and drive revenue growth while aligning with the broader club strategy.

The role leads brand management, content, PR, media relations, and fan experiences, partnering with ticketing, partnerships, and league stakeholders to grow attendance, sponsorship value, and community impact.

Qualifications

• Bachelor’s degree in marketing or related field.
• 6+ years of progressive leadership experience in marketing/communications.
• 3+ years leading high-performing teams and cross-functional groups.
• Experience in professional sports, especially women's sports, is a strong plus.
• Proven success in brand growth, fan development, and revenue campaigns.
• Strong data analysis, metrics reporting, and data-driven recommendations.

Responsibilities

• Develop and execute integrated marketing and communications strategies.
• Lead theDash brand across all platforms and touchpoints.
• Set department goals, KPIs, budgets, and performance metrics.
• Oversee media relations, press conferences, and crisis communications.
• Collaborate with ticket sales, partnerships, digital, and league teams.
• Drive campaigns to maximize attendance, merchandise sales, and sponsorship value.

Skills

Leadership

Strategic thinking

Data-driven

Communication

Brand management

Team leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

CRM software

Job description

Houston Dash is seeking a transformative leader to head marketing and communications for the club's women's team. This VP will elevate the Dash brand, expand fan engagement, and drive revenue growth while aligning with the broader club strategy.

The role leads brand management, content, PR, media relations, and fan experiences, partnering with ticketing, partnerships, and league stakeholders to grow attendance, sponsorship value, and community impact.