VP Marketing & Category Builder, Fermentation Intelligence

Precision Fermentation, Inc.; Durham (NC); On-site; USD 170,000 - 230,000; Full time

Job summary

Sennos, the pioneer in automated fermentation monitoring, seeks a VP of Marketing to build the function from the ground up and own brand, positioning, and demand generation across core and emerging markets. This hands-on leader will shape the category narrative that defines the industry’s language for years to come.

You will drive go-to-market execution, content, enablement, events, and cross-functional collaboration to accelerate pipeline and revenue while building a high-impact marketing

Qualifications

• Experience creating or leading marketing for a new product category.
• 12+ years in marketing with leadership at a tech company.
• Experience marketing to industrial or manufacturing audiences or ability to learn technical industries.
• Proven ability to build a marketing function with limited prior team or budget.

Responsibilities

• Define and evolve the category narrative for fermentation intelligence, including positioning and language.
• Build brand awareness and credibility with brewers, distillers, and enterprise beverage companies.
• Represent the company externally with media, analysts, and industry organizations.
• Collaborate with the executive team to translate vision into a market roadmap.
• Plan and execute go-to-market campaigns for product launches with cross-functional teams.
• Establish marketing metrics and connect activity to pipeline and revenue.
• Deliver enablement materials and turn customer outcomes into case studies and proof points.
• Own industry event strategy, including trade shows and conferences.

Skills

Category creation

Brand positioning

Demand generation

Go-to-market strategy

Content marketing

Marketing analytics

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Sennos, the pioneer in automated fermentation monitoring, seeks a VP of Marketing to build the function from the ground up and own brand, positioning, and demand generation across core and emerging markets. This hands-on leader will shape the category narrative that defines the industry’s language for years to come.

You will drive go-to-market execution, content, enablement, events, and cross-functional collaboration to accelerate pipeline and revenue while building a high-impact marketing