Vice President, Product Marketing

Ladders; Salt Lake City (UT); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Wellness stipend

Mental health benefits including care

401(k) program

Education and learning stipend

Flexible vacation policy

Parental leave support

Quarterly recharge days

Work-from-home stipend

Job summary

Ladders in Salt Lake City seeks a Vice President of Product Marketing to shape the strategy for a fast-growing Enterprise Tech business. The role partners with Product, GTM, and Marketing to translate complex capabilities into clear buyer narratives, drive launches, pricing, and industry messaging that support growth.

The executive will lead a high-impact team, focusing on customer value and market differentiation, while enabling AI-powered knowledge sharing across teams.

Qualifications

• 15+ years of product marketing experience in B2B SaaS with a track record of differentiation.
• Experience positioning AI products in emerging markets with a focus on outcomes.
• Strong ability to translate complex capabilities into buyer-friendly narratives.
• Proven cross-functional leadership with GTM, Product, and Marketing teams.
• Experience guiding pricing and packaging decisions for growth.

Responsibilities

• Shape the product marketing strategy and market positioning for growth.
• Partner with Product, GTM, and Marketing to craft resonant narratives.
• Lead launches, pricing/packaging decisions, and industry messaging.
• Drive customer value storytelling and outcomes-focused messaging.
• Use AI tools to enable faster knowledge sharing across teams.

Skills

Product marketing leadership

AI product marketing

Cross-functional collaboration

B2B SaaS knowledge

Pricing and packaging strategy

Customer outcomes focus

Technical curiosity

Team leadership

Messaging and positioning

GTM collaboration

Tools

AI tools

Job description

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space.

This executive will shape the product marketing strategy for a fast-growing technology business, with a focus on market positioning, product differentiation, and customer value. The role will partner closely with Product, GTM, and Marketing teams to translate complex capabilities into clear narratives that resonate with buyers and customers. It will also help drive launches, pricing and packaging decisions, and industry-specific messaging that supports growth.

Location: Salt Lake City, UT - US based candidates only, no visa sponsorship available

Compensation: $250,000 – $300,000 annually

Responsibilities

• Develop a deep understanding of the company's products, technology, and market landscape
• Translate customer perspectives into measurable product value and business outcomes
• Create and maintain a strategic narrative that strengthens market positioning and differentiation
• Drive product launches to support growth and customer engagement
• Use AI tools to streamline knowledge sharing across teams
• Craft tailored value propositions for key industries and buyer personas
• Collaborate on evolving pricing and packaging strategies that align with customer needs

Qualifications

• 15+ years of product marketing experience, preferably in B2B SaaS, with a strong track record of differentiation
• Experience positioning complex AI products in emerging markets with a focus on customer outcomes
• Strong technical curiosity with the ability to understand product details and translate them into customer value
• Proficiency in using AI tools to improve marketing effectiveness and deliver timely, tailored content
• Experience leading large product marketing teams, particularly in high-growth organizations with $500M+ ARR
• Demonstrated cross-functional collaboration skills with GTM, Product, and Marketing teams
• Customer-centric mindset with a passion for building compelling market narratives

Benefits

• Variety of medical, dental, and vision plans for you and your family
• Flexible wellness stipend through a wellbeing fund
• Mental health benefits including covered therapy and coaching
• 401(k) program for future investment
• Education and learning stipend for personal and professional development
• Flexible vacation policy for a balanced work-life blend
• Paid parental leave support
• Quarterly company-wide recharge days for wellness
• Work-from-home stipend for remote work success

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.