VP, Marketing

Impel; Northern (KY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Impel is seeking a commercially minded, strategic Vice President of Marketing to shape our brand and go-to-market. You will partner with the CMO to build a scalable content, PR and communications engine, accelerating growth in AI and automotive tech markets.

Reporting to the CMO, this executive will drive pipeline, revenue impact, and customer engagement, combining strategic clarity with hands-on execution across product marketing, brand, and communications.

Qualifications

• 12+ years of progressive marketing leadership experience within high-growth B2B SaaS organizations.
• Proven track record building revenue-driven marketing strategies that deliver measurable commercial outcomes.
• Experience leading demand generation, product marketing, brand strategy, communications, and GTM.
• Demonstrated excellence in positioning, messaging, storytelling, and integrated campaign development.
• Strong partnership experience with Sales, Product, Customer Success, and Revenue Operations.
• Experience building and scaling high-performing teams and managing agency ecosystems.
• Exceptional communication, executive presence, and cross-functional leadership.
• Data-driven decision maker with strong analytical rigor.

Responsibilities

• Build a unified marketing strategy and execute multi-channel campaigns to drive pipeline and ARR growth.
• Grow marketing-sourced and marketing-influenced pipeline; optimize full funnel with Sales and Revenue Ops.
• Lead Content and Creative teams; collaborate with Demand Gen on full-funnel campaigns across channels.
• Develop compelling presentations and RFP responses for OEMs, partners, and industry events.
• Evolve brand positioning and visual identity to maintain category leadership in Automotive AI tech.
• Lead executive communications, PR, analyst relations, and thought leadership.

Skills

Marketing leadership

B2B SaaS

Demand generation

Brand strategy

Product marketing

Cross-functional leadership

Analytics

Executive presence

Team building

Job description

We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai .

Our Values

Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.

Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.

Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.

Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.

Job Summary and Responsibilities

The Opportunity

We are seeking a commercially minded, strategic Vice President of Marketing to support our global marketing organization. This executive will work with our CMO to shape our brand, lead our go‑to‑market strategy, and build a modern, scalable content, PR and communications engine that accelerates growth and strengthens our leadership position in the rapidly evolving AI and automotive technology markets.

Reporting to the Chief Marketing Officer, the VP of Marketing will serve as a core business partner—driving pipeline, revenue impact, customer engagement, and market influence. This leader combines strategic clarity with operational excellence and is equally comfortable setting long‑term direction and rolling up their sleeves to execute.

Key Mandates

Accelerate Revenue Growth

• Build a unified marketing strategy and execute multi-channel marketing campaigns that drive pipeline creation, customer acquisition, expansion, and ARR growth.
• Grow marketing‑sourced and marketing‑influenced pipeline; partner with Sales and Revenue Operations to optimize the full funnel.
• Directly lead our Content and Creative teams while partnering with the Director of Demand Generation to concept and execute full-funnel marketing campaigns across all channels.
• Partner with Sales and Business Development executives to develop compelling presentations and RFP responses for OEMs, enterprise dealer groups, partners, and industry events.

Elevate Brand & Category Leadership

• Continuously evolve our brand positioning and visual identity to maintain our standing as the category leader in Automotive AI technology.
• Own brand identity, positioning, creative direction, messaging, and storytelling across all customer and market touchpoints.
• Lead integrated campaigns that amplify awareness, deepen engagement, and strengthen market credibility.
• Drive executive communications, PR, analyst relations, customer advocacy, and thought leadership.
• Translate complex AI innovation into compelling business narratives for customers, partners, analysts, and investors.
• Maintain and grow company visibility through media relations, press coverage, agency relationships and industry awards.
• Ensure brand consistency across all touchpoints, including web, video, social, digital marketing, media and events.
• Partner with Product to define positioning, messaging, competitive differentiation, and launch strategies.
• Build buyer insights, personas, and sales messaging that support acquisition, expansion, and retention.
• Articulate clear business outcomes tied to revenue, operational efficiency, and customer experience.
• Successfully bring new products and capabilities to market by ensuring organizational alignment, readiness, and continuous refinement across Product, Sales, Customer Success, and Operations teams.
• Directly lead our Product Marketing team to enable customer‑facing staff with training, case studies, sales and support materials to optimize customer acquisition, retention and growth.

Build a High‑Performing Marketing Organization

• Recruit, develop, and lead a world‑class marketing team across brand, product marketing, content, creative, and communications.
• Directly manage Content, Creative and Product Marketing teams, while partnering with Demand Gen and Events team members.
• Establish scalable processes that support growth while maintaining speed, agility, and innovation.
• Lead internal creative teams and external agencies to deliver exceptional marketing programs.
• Foster a culture of accountability, creativity, collaboration, and continuous improvement.

Qualifications

Qualifications

• 12+ years of progressive marketing leadership experience within high‑growth B2B SaaS organizations.
• Proven track record building revenue‑driven marketing strategies that deliver measurable commercial outcomes.
• Experience leading demand generation, product marketing, brand strategy, communications, and GTM.
• Demonstrated excellence in positioning, messaging, storytelling, and integrated campaign development.
• Strong partnership experience with Sales, Product, Customer Success, and Revenue Operations.
• Experience building and scaling high‑performing teams and managing agency ecosystems.
• Exceptional communication, executive presence, and cross‑functional leadership.
• Data‑driven decision maker with strong analytical rigor.

Preferred Background

• B2B SaaS or Vertical SaaS
• Automotive technology or mobility
• Customer engagement or revenue technology
• Experience scaling organizations from ~200 to 1,000 employees

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