VP, Integrated Marketing Communications - Shark Beauty

Ninjakitchen; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

A global design and technology leader is looking for a visionary Vice President of Integrated Marketing Communications. This role encompasses strategic leadership in developing integrated marketing strategies, overseeing global campaigns, and managing a high-performing team to drive brand engagement and growth.

Benefits

Competitive health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Qualifications

• 12+ years of experience in brand or integrated marketing, including executive roles.
• Expertise in managing global-to-local campaign planning and execution.
• Strong collaboration and storytelling skills.

Responsibilities

• Lead the development of global communication strategies.
• Manage internal and external partners for campaign integration.
• Define KPIs and success metrics for campaigns.

Skills

Leadership

Project Management

Creative Strategy

Integrated Marketing

Education

Bachelor's degree in Marketing or a related field

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

ABOUT THE JOB

Shark Beauty is seeking a visionary and execution-focused Vice President of Integrated Marketing Communications (IMC) to lead the global IMC function. As a key member of the senior marketing leadership team, you will own the development and deployment of integrated communication strategies across all consumer touchpoints – from creative strategy to execution – in close partnership with global and regional teams, internal cross-functional partners, and external agencies.

This role leads global brand planning, campaign creative, media, influencer, experiential, PR, and production, ensuring all communications are cohesive, insight-led, and aligned to business goals. You’ll elevate the IMC operating model, oversee global campaign planning and milestone adherence, and ensure regional teams are equipped to deliver best-in-class local activations.

RESPONSIBILITIES

Strategic Leadership & Campaign Planning

• Define and evolve Shark Beauty’s global communications strategy, including the IMC operating model, messaging hierarchy, and planning frameworks.
• Set the IMC vision in alignment with business priorities, innovation pipelines, and brand goals.
• Lead the development and deployment of global campaigns – from strategic brief to in-market execution – across paid, earned, and owned channels.
• Partner with Creative, Media, Influencer, PR, and Brand teams to deliver cohesive, insight-led campaigns that drive breakthrough consumer engagement and brand growth.

Creative Strategy & Global-Local Enablement

• Develop compelling, insight-based creative briefs that align teams and agency partners on objectives and execution.
• Ensure creative assets and messaging are scalable and adaptable, delivering global toolkits with localized RTBs, claims, and campaign guidelines.
• Act as the key liaison to regional teams, aligning on timelines, feedback, and activation needs to ensure globally consistent but locally resonant execution.

Team Leadership & Operational Excellence

• Build and lead a high-performing IMC team with a focus on agility, collaboration, and accountability.
• Own the global campaign calendar, milestone management, and budget oversight; ensure operational rigor across functions and regions.
• Manage internal and external partners, driving integration and efficiency across all campaign touchpoints.

Performance, Optimization & Best Practices

• Define KPIs and success metrics; lead post-launch reviews with clear readouts and optimization recommendations.
• Champion a test-and-learn mindset, codifying learnings and continuously improving the IMC process and impact.

REQUIREMENTS

• 12+ years of progressive experience in brand or integrated marketing, including 5+ years in a senior or executive leadership role.
• Deep expertise in launching and scaling integrated campaigns across multiple markets, channels, and media types.
• Strong leadership and influencing skills across cross-functional and matrixed organizations.
• Proven success managing global-to-local campaign planning, asset development, and regionalization.
• Excellent brief writing, storytelling, and messaging development capabilities.
• Highly collaborative, with strong project management skills and the ability to work in a fast-paced, dynamic environment.
• Executive presence with a passion for creative excellence and brand-building.
• Experience managing large budgets and multiple external agencies.

ATTRIBUTES:

• You think holistically, connect the dots, and challenge teams to raise the bar on integration and impact.
• You know how to bring structure, accountability, and creativity together to deliver breakthrough outcomes.
• You’re a strategic leader who can zoom out and a hands-on doer who’s not afraid to dive into the details.
• You believe in clarity of purpose, speed of execution, and elevating the craft of marketing.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here:https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]