VP, Institutional Marketing Strategy

Global Atlantic; New York (NY); Hybrid; USD 143,000 - 275,000; Full time

Job summary

Global Atlantic is seeking a VP of Marketing to lead strategies tailored for institutional clients. The successful candidate will develop marketing campaigns to elevate the brand, strengthen client relationships, and drive business growth within the financial services industry, leveraging their deep understanding of financial markets.

Benefits

Annual cash bonuses

Long-term incentives (equity)

Generous benefits including immediate vesting on 401(k)

Qualifications

• 10+ years of experience in institutional marketing within financial services.
• Proven track record of leading successful marketing initiatives.
• Deep understanding of financial markets.

Responsibilities

• Define and lead the institutional marketing strategy.
• Develop and execute integrated marketing campaigns for institutional clients.
• Oversee creation of marketing materials and thought leadership content.

Skills

Strategic Thinking

Leadership

Communication

Education

Bachelor’s degree in Marketing, Finance, Business Administration

MBA or advanced degree

Job description

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.

We are looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us.

Greenhouse is our scheduling tool and we communicate through their systems. At times, your email may block our communications. Please be sure to check your SPAM so that you do not miss critical information about our process, including scheduling.

Position Summary :

Global Atlantic is seeking a candidate to join the Marketing team and be responsible for developing and executing marketing strategies tailored for institutional clients, such as institutional investors and C-Suite audiences. This role involves crafting and overseeing integrated marketing campaigns that elevate the Global Atlantic brand, strengthen client relationships, and drive business growth. The VP will collaborate with sales and product teams to align efforts with business goals, and ensure the delivery of high-quality, compelling content that highlights our expertise in financial markets. They will leverage data and analytics to measure and optimize marketing performance while staying ahead of industry trends. This position offers a unique opportunity to shape Global Atlantic’s marketing direction and contribute to its success in a competitive industry. All candidates must, in addition to possessing the specific qualifications cited below, be a self-starter and work well within a complex, fast-paced, fluid environment.

Responsibilities include, but are not limited to :

• Define and lead the institutional marketing strategy to support the business objectives and growth plans.
• Develop and execute integrated marketing campaigns that effectively communicate the Global Atlantic value proposition to institutional clients.
• Oversee the creation of marketing materials, thought leadership content, and digital assets that address the unique needs and interests of institutional investors.
• Develop customized marketing programs and events that enhance client engagement and reinforce our reputation and leadership.
• Ensure consistent and compelling messaging across all marketing channels, reinforcing Global Atlantic’s brand identity and values.
• Manage the development and distribution of high-quality content that demonstrates our expertise and thought leadership in financial markets.
• Work closely with product, sales, compliance, and other teams to ensure alignment and integration of marketing efforts with overall business goals.
• Manage direct reports and relationships with external agencies, vendors, and partners to enhance the effectiveness of marketing initiatives.
• Establish and track key performance indicators (KPIs) to measure the success of marketing activities and campaigns.
• Utilize data and analytics to drive insights, optimize marketing strategies, and improve return on investment (ROI).

Candidates Qualifications :

• Bachelor’s degree in Marketing, Finance, Business Administration, or a related field. An MBA or advanced degree is highly preferred.
• 10+ years of experience in institutional marketing within the financial services industry, with a proven track record of leading successful marketing initiatives.
• Deep understanding of financial markets, investment products, and the needs of institutional clients.
• Exceptional strategic thinking and the ability to translate business objectives into effective marketing strategies.
• Leadership and team management skills, with a demonstrated ability to inspire and develop marketing talent.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.

This position is not eligible for visa sponsorship now or in the future.

LI-Hybrid

Various jurisdictions have passed pay transparency laws that require companies provide salary ranges for any positions for which they are accepting applications. Global Atlantic has offices in Atlanta, Batesville, Bermuda, Boston, Des Moines, Hartford, Indianapolis, and New York City. The base salary range posted below is inclusive of the lowest cost of living geography to the highest in which we have a Global Atlantic office.

Global Atlantic’s base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic’s total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and / or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives.

The base salary range for this role is

143,000 — $275,000 USD

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.

Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote / onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

• New York : StreetWise Partners, Covenant House, Partnership for New York City, City Meals on Wheels, Habitat for Humanity, Billion Oyster Project
• Boston : Cradles to Crayons, Boston’s Healthcare for the Homeless, Thompson Island Outward Bound, Rosie’s Place, Catie’s Closet, Project Bread, Rise Against Hunger, Space to Thrive
• Hartford : Junior Achievement, Habitat for Humanity, Oliver’s Pajama, United Way
• Indianapolis : Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
• Batesville : So Loved Ripley County Foster Closet, Safe Passage Family Shelter, YES Home Juvenile Rehabilitation, Ripley County Community Foundation
• Des Moines : United Way of Central Iowa, Meals from the Heartland, Junior Achievement, Math Motivators, Bidwell Riverside, Orchard Place, Knock and Drop
• Berwyn / Wayne : Habitat for Humanity, Chester County Food Bank, Surrey Services, For Pete’s Sake Respite
• Bermuda : Keep Bermuda Beautiful, Center Against Abuse, Trunk Island Nature Reserve, Bermuda Economic Development Corporation

Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws. More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation.If you are hired and require an accommodation for any protected status, please email .

Please click on the links below to learn more about Global Atlantic.

Our employees are in the office 4 or 5 days a week in Hudson Yards, NY and 3 days a week in all other offices. If you have questions on this policy or the application process, please contact .