VP, Industry Strategy

Acxiom; New York (NY); On-site; USD 180,000 - 360,000; Full time

Job summary

Acxiom in New York seeks a VP, Industry Strategy to lead strategy for auto and travel verticals, linking industry priorities to Acxiom's data, identity, and solution capabilities.

The role spans direct client engagements and agency partnerships, shaping go-to-market strategy and supporting pursuits that grow revenue, with responsibility for deals and delivery alignment.

This executive role requires strong communication, financial acumen, and ability to travel as needed.

Qualifications

• Ten to twelve years of experience in industry strategy, solution selling, or client strategy in auto/travel or related martech.
• Experience working with both direct clients and agencies.
• Strong background in data driven marketing, identity, and activation strategy.

Responsibilities

• Lead industry strategy for auto and travel verticals across direct and agency relationships.
• Identify and prioritize revenue opportunities and connect them to Acxiom's capabilities.
• Develop tailored solution strategies that address the most pressing needs of clients in these categories.
• Build the business case and return on investment narrative behind each pitch.
• Partner with product and delivery teams to make sure proposed solutions can be delivered well.
• Support client engagements such as business reviews and deal pursuits.
• Provide client drivenfeedback to inform Acxiom's product and solution roadmap.
• Deliver high impact presentations that communicate Acxiom's differentiators andvalue.

Skills

Industry Strategy

Solution Selling

Agency and Direct Partnership

Client Relationship Building

Cross Functional Collaboration

Executive Communication

Job description

The VP, Industry Strategy leads strategy for Acxiom's auto and travel verticals across both direct clients and agency partners. The role connects industry priorities to Acxiom's data, identity, and solution capabilities, shaping go to market strategy and supporting the pursuits that grow revenue in these categories.

This role works across the full relationship, from direct client engagements to the agencies that sit between Acxiom and its brands. It brings industry knowledge into deal strategy, helps build the business case behind each opportunity, and stays close enough to delivery to make sure what gets sold can be built well.

COMPETENCIES

• Industry Strategy: Own the strategic approach for the auto and travel verticals and keep it current with market and client dynamics.
• Solution Selling: Match Acxiom's data, identity, and partner capabilities toreal businessproblems and advance opportunities toward revenue.
• Agency and Direct Partnership: Work fluidly across both direct client relationships and the agencies thatrepresentthem.
• Client Relationship Building: Develop trusted, senior level relationships and serve as a strategic resource rather than a transactional contact.
• Cross Functional Collaboration: Partner with product, delivery, and sales teams to shape proposals and delivery models that can be executed with confidence.
• Executive Communication: Build and deliver compellingclientfacing narratives around value and return on investment.

DUTIES AND RESPONSIBILITIES

• Lead industry strategy for the auto and travel verticals across direct and agency relationships.
• Identifyand prioritize revenue opportunities and connect them to Acxiom's capabilities.
• Develop tailored solution strategies that address the most pressing needs of clients in these categories.
• Build the business case and return on investment narrative behind each pitch.
• Partner with product and delivery teams to make sure proposed solutions can be delivered well.
• Support client engagements such as business reviews and deal pursuits.
• Provideclient drivenfeedback to inform Acxiom's product and solution roadmap.
• Deliver high impact presentations that communicate Acxiom's differentiators andvalue.

WHAT WILL SET YOU APART

• Ten (10) to twelve (12) years of experience in industry strategy, solution selling, or client strategy, ideally within auto, travel, or adjacent data andmartechindustries.
• Experience working across both direct clients and agency partners.
• Strong background in data driven marketing, identity, and activation strategy.
• Demonstrated success translating client needs into revenue generating solutions.
• Executive communication skills, witha track recordof building trusted client relationships.
• Strong critical thinking, financial acumen, and writing skills.
• Ability to travel as needed to support client engagements and planning.

Primary Location City/State:

New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [e-mail] .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting‑edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://interpublic.sharepoint.com/sites/HRConnection/HR%20Documents/CCPA%20CPRA%20Notice%20for%20Employees%20Eff%2001012023.docx) .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [e-mail] .

Attention Mexico Applicants: Please see our Privacy Policy notice here .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.