VP, Health & Nutrition Product Strategy

Market America, Inc.; Greensboro (NC); On-site; USD 180,000 - 280,000; Full time

Job summary

Market America, Inc. is seeking a Vice President to lead Product Development & Management, educating and guiding product teams across development, marketing, content, quality control and science.

The role acts as chief project manager to align efforts with sales and profitability goals. The VP will drive product strategy, pricing, and lifecycle management, collaborating with the Executive Team to maximize impact while ensuring accurate messaging, compliant labeling, and strong cross‑functional

Qualifications

• Bachelor’s degree in business, marketing, or equivalent disciplines.
• Minimum of seven (7) years of experience with progressive management experience.
• Demonstrated experience in consumer marketing and product development
• Must have the ability to organize and coordinate multiple projects at once.
• Health & Nutrition knowledge and experience required.

Responsibilities

• Maintains accountability for the projects and objectives of the Product teams
• Works as a liaison to promote and enhance the product life cycle between departments
• Analyzes sales data, market trends, and competitive landscape to identify product opportunities
• Provides detailed and precise reports to Executive team to illustrate trends, predictions, and relevant strategies
• Leads the Science team to review industry trends for ingredients and product launches
• Approves final product information, materials, features, benefits, specifications, and pricing to ensure accuracy.
• Collaborates on overall product plan to maximize sales and profitability
• Work with Executive Team to determine product strategy
• Researches and establishes pricing and margins to maximize profits
• Oversees Content to ensure correct messaging and consistency is maintained
• Manage employee relations inside and outside the department to develop successful working relationships to achieve goals and objectives
• Leads the Science division to ensure proper support to move products forward upon approval and that statement of products are scientifically valid
• Leads Quality Control Department to ensure any needed information such as label review, vendor issues, and manufacturing changes
• Complies with company policies and procedures
• Performs other duties as needed

Skills

Team leadership

Strategic thinking

Cross-functional collaboration

Project management

Communications skills

Education

Bachelor’s degree in business/marketing or equivalent

Tools

MS Office Suite

Job description

Market America, Inc. is seeking a Vice President to lead Product Development & Management, educating and guiding product teams across development, marketing, content, quality control and science.

The role acts as chief project manager to align efforts with sales and profitability goals. The VP will drive product strategy, pricing, and lifecycle management, collaborating with the Executive Team to maximize impact while ensuring accurate messaging, compliant labeling, and strong cross‑functional