VP of Product Development and Management

Market America, Inc.; Greensboro (NC); On-site; USD 180,000 - 280,000; Full time

Job summary

Market America, Inc. is seeking a Vice President to lead Product Development & Management, educating and guiding product teams across development, marketing, content, quality control and science.

The role acts as chief project manager to align efforts with sales and profitability goals. The VP will drive product strategy, pricing, and lifecycle management, collaborating with the Executive Team to maximize impact while ensuring accurate messaging, compliant labeling, and strong cross‑functional

Qualifications

• Bachelor’s degree in business, marketing, or equivalent disciplines.
• Minimum of seven (7) years of experience with progressive management experience.
• Demonstrated experience in consumer marketing and product development
• Must have the ability to organize and coordinate multiple projects at once.
• Health & Nutrition knowledge and experience required.

Responsibilities

• Maintains accountability for the projects and objectives of the Product teams
• Works as a liaison to promote and enhance the product life cycle between departments
• Analyzes sales data, market trends, and competitive landscape to identify product opportunities
• Provides detailed and precise reports to Executive team to illustrate trends, predictions, and relevant strategies
• Leads the Science team to review industry trends for ingredients and product launches
• Approves final product information, materials, features, benefits, specifications, and pricing to ensure accuracy.
• Collaborates on overall product plan to maximize sales and profitability
• Work with Executive Team to determine product strategy
• Researches and establishes pricing and margins to maximize profits
• Oversees Content to ensure correct messaging and consistency is maintained
• Manage employee relations inside and outside the department to develop successful working relationships to achieve goals and objectives
• Leads the Science division to ensure proper support to move products forward upon approval and that statement of products are scientifically valid
• Leads Quality Control Department to ensure any needed information such as label review, vendor issues, and manufacturing changes
• Complies with company policies and procedures
• Performs other duties as needed

Skills

Team leadership

Strategic thinking

Cross-functional collaboration

Project management

Communications skills

Education

Bachelor’s degree in business/marketing or equivalent

Tools

MS Office Suite

Job description

Position Summary

VP, Product Development & Management will educate, motivate and lead the Product Teams, including development, marketing, content, quality control and science, with an emphasis in health and nutrition. The VP will act as chief project manager for all efforts and coordinate these efforts to meet sales and profitability goals set by the business.

Essential Functions and Responsibilities

• Maintains accountability for the projects and objectives of the Product teams
• Works as a liaison to promote and enhance the product life cycle between departments
• Analyzes sales data, market trends, and competitive landscape to identify product opportunities
• Provides detailed and precise reports to Executive team to illustrate trends, predictions, and relevant strategies
• Leads the Science team to review industry trends for ingredients and product launches
• Approves final product information, materials, features, benefits, specifications, and pricing to ensure accuracy.
• Collaborates on overall product plan to maximize sales and profitability
• Work with Executive Team to determine product strategy
• Researches and establishes pricing and margins to maximize profits
• Oversees Content to ensure correct messaging and consistency is maintained
• Manage employee relations inside and outside the department to develop successful working relationships to achieve goals and objectives
• Leads the Science division to ensure proper support to move products forward upon approval and that statement of products are scientifically valid
• Leads Quality Control Department to ensure any needed information such as label review, vendor issues, and manufacturing changes
• Complies with company policies and procedures
• Performs other duties as needed

Supervisory Responsibilities

• Supervises and supports a diverse work force
• Sets goals and performance expectations for the team
• Addresses employee or customer concerns and/or elevates to the Management team
• Trains and assists employees
• Manages employees work loads and schedules
• Works within budgetary controls
• Supports the Company’s Safety Programs
• Acts as an ambassador and champion of the company culture, ethics, and values

Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.

Education & Experience

• Bachelor’s degree in business, marketing, or equivalent disciplines
• Minimum of seven (7) years of experience with progressive management experience.
• Demonstrated experience in consumer marketing and product development
• Must have the ability to organize and coordinate multiple projects at once.
• Health & Nutrition knowledge and experience required.

Computer/Communication Skills

• Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required
• High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
• Ability to get along and work with diverse personalities; tactful, mature, flexible
• Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
• Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail
• Participative management style—advocate of team concept
• Results and people oriented, with judgment to balance other business considerations
• Service oriented, but assertive/persuasive

Travel

• Occasional travel as needed
• Annual conference participation and related travel

Physical Requirements and Work Environment

• Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)
• Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets
• Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch
• Raise and lower an object from one level to the another, less than twenty (20) pounds.
• Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination
• Normal or corrected hearing
• Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.
• Occasional long or irregular hours of work

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.