Asset Management, Marketing, Head of US Third Party Wealth, Vice President - Chicago

The Goldman Sachs Group; Chicago (IL); On-site; USD 110,000 - 230,000; Full time

Job summary

An established industry player is seeking a strategic Head of US Third-Party Wealth Channel Marketing to lead innovative marketing initiatives. This role involves collaborating with various teams to develop integrated marketing strategies aimed at enhancing client relationships and driving business growth. The ideal candidate will have a strong background in digital marketing and strategic thinking, with a proven track record in the asset management sector. This is an exciting opportunity to shape marketing efforts and contribute to a dynamic team in a thriving environment.

Qualifications

• 10+ years in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry and regulations.

Responsibilities

• Develop and implement an integrated marketing strategy for AM's third-party wealth client segment.
• Create compelling messaging and ensure the Asset Management value proposition is infused through all marketing activities.

Skills

Strategic Thinking

Digital Marketing

Client Relationship Management

Communication Skills

Lead Generation

Analytical Skills

Marketing Strategy

Education

Bachelor's Degree

MBA

CFA

Job description

Role Summary

We are seeking a strategic and results-driven Head of US Third-Party Wealth (TPW) Channel Marketing to lead marketing initiatives targeted registered independent advisors (RIAs), wirehouses, broker-dealers, and other intermediaries serving individual investors. They will also play a key role supporting and building our AM Marketing function in Chicago.

The VP will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.

Position Responsibilities

• Channel marketing implementation: Develop and implement an integrated marketing strategy for AM's third-party wealth client segment to fuel overall business growth objectives in the US.


• Brand narrative: Create compelling messaging, and ensure the Asset Management value proposition, and associated third party wealth value proposition are infused through all related marketing activities in the US.


• Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions


• Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.


• Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the US third party wealth marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.


• Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.


• Sponsorships: Partner with business leads and functional leads within marketing on sponsorship strategy and seamless execution of events


• Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize.


• Team effectiveness: Drive operational efficiency of the US third party wealth marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.


• Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications

• 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements


• In-depth knowledge of the asset management industry: clients, products, regulations, competitors


• Well-developed strategic thinking with commercial awareness and business acumen


• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels


• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes


• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts


• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards


• Bachelor's Degree (BA/BS); MBA and/or CFA preferred
  
  

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html

The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

Salary Range

The expected base salary for this Chicago, Illinois, United States-based position is $110000-$230000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available
to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.