VP, GovCon Marketing & Demand Generation

Technomil; North Dakota; Hybrid; USD 180,000 - 240,000; Full time

Job summary

TechnoMile seeks a hands-on VP of Marketing to own the full marketing function and build a predictable demand engine for GovCon SaaS. You’ll oversee demand generation, field and event marketing, ABM, product marketing, content, operations, and brand.

The role partners with Sales, Revenue Ops, Product, and Customer Success to drive qualified pipeline. You’ll lead strategy and execution, leveraging AI-enabled tools to improve targeting, content production, and campaign operations, while fostering

Qualifications

• 10+ years of progressive B2B marketing experience, including leadership of demand generation, growth, field marketing, or integrated marketing teams.
• Proven record of building qualified pipeline and linking marketing spend to revenue outcomes.
• Strong event-marketing expertise across strategy, development, execution, and ROI analysis.
• Experience designing and executing ABM programs for named/strategic accounts.

Responsibilities

• Lead the marketing function end to end: strategy, people, budget, technology, programs, performance, and cross-functional execution.
• Build and run an integrated demand-generation strategy across enterprise, mid-market, and growth segments.
• Partner with Sales, Revenue Ops, Product, and Customer Success on target accounts and messaging.
• Develop an event portfolio: conferences, roundtables, webinars, and partner events with end-to-end measurement.
• Design ABM programs for named accounts with personalized campaigns and sales coordination.
• Lead multi-channel campaigns with clear hypotheses, audiences, offers, budgets, and success metrics.
• Translate capabilities into outcome-focused messaging for business/technical buyers and oversee supporting content.
• Build funnel reporting, attribution, dashboards, forecasting, and data discipline.
• Lead, coach, and develop a high-performing marketing team, ensuring collaboration and accountability.

Skills

Leadership

Demand generation

Event marketing

Account-based marketing

Marketing operations

AI tools usage

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

TechnoMile seeks a hands-on VP of Marketing to own the full marketing function and build a predictable demand engine for GovCon SaaS. You’ll oversee demand generation, field and event marketing, ABM, product marketing, content, operations, and brand.

The role partners with Sales, Revenue Ops, Product, and Customer Success to drive qualified pipeline. You’ll lead strategy and execution, leveraging AI-enabled tools to improve targeting, content production, and campaign operations, while fostering