VP & GM, Dance Studio Growth & Community

Togetherwork; Austin (TX); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Employer-paid disability insurance

Employer-paid life and AD&D insurance

401(k) with company match up to 4%

Paid time off & holidays

Parental leave

Job summary

TogetherWork seeks a Vice President & General Manager for the Dance Studio Owners Association in Austin, TX, a hybrid role leading product strategy, P&L, and end-to-end health of a premier member community.

You will partner with Marketing, Revenue, Payments, CX, and product teams to drive revenue growth, member value, and program expansion while building a high-performing team of coaches and professionals.

Qualifications

• Current or recent executive experience (President, CEO, General Manager, or VP) with full P&L accountability.
• Background in dance, the performing arts, or arts education, either professionally or as a studio or program operator.
• Experience leading a membership, community, or association-based business, with accountability for growth and retention.
• Direct experience with coaching or mentoring programs, as a coach, a program leader, or the leader of a coaching organization.
• Track record of holding a margin target while funding growth, including the judgment to sequence investment instead of funding everything at once.
• Experience with a business model where part of the monetization sits outside the immediate P&L, such as attach, cross-sell, or ecosystem economics.
• Experience leading a brand refresh, website relaunch, or customer-facing platform launch.
• Experience designing membership tiers and benefit packages, including how value is defined, priced, and defended at renewal.
• Experience producing in-person conferences, retreats, or large member events with accountability for content quality and event P&L.
• Experience building and managing a distributed network of coaches, mentors, contractors, or affiliated practitioners, including recruiting, quality standards, and compensation design.
• Business acumen across pricing, forecasting, budget management, and P&L analysis.
• Experience with a high-value recurring revenue model, where individual customer or member relationships are worth thousands of dollars a year and retention determines the outcome.
• Marketing fluency across demand generation, brand, events, and sponsorship or partnership revenue.
• Track record of building teams and installing systems where processes were informal or undocumented.
• Working fluency with AI tools, and the judgment to know where AI improves a program and where it produces filler that a paying member will notice.
• Strong public presence and communication skills. This role is visible to members and to the industry.
• Willing to travel for DSOA events, industry conferences, and member gatherings.
• Must be located in Austin, TX. Hybrid work required.

Responsibilities

• Own the DSOA P&L, including revenue, margin, and the annual operating plan.
• Build the annual growth plan and deliver the revenue growth and margin targets set with the executive team, with a monthly forecast.
• Define with Finance how software and payments contribution from DSOA members is attributed, and report combined member economics against it.
• Set pricing and packaging across membership tiers, coaching programs, events, and digital products.
• Own net revenue retention and average revenue per member as primary health metrics alongside new member growth.
• Decide where DSOA invests: programs, headcount, marketing spend, and partnerships.
• Identify new revenue lines, including sponsorship, certification, and expanded product offerings.
• Contribute to TogetherWork exploratory research and planning for other small business segments, bringing what the DSOA model shows about community, coaching, and retention.
• Build and lead the network of 30 plus coaches, mentors, and community leaders end to end: recruiting, onboarding, development, compensation, and performance management.
• Grow the network to meet member demand and program growth, with a sourcing pipeline that stays ahead of demand.
• Build a certification and onboarding standard so a new coach reaches full quality faster and the member experience stays consistent as the network grows.
• Test and benchmark coaches against defined standards on a set cadence, with recertification and quality metrics that measure member business outcomes and are visible to members and the business.
• Source coaches with credibility in new coaching domains as the program expands beyond studio operations.
• Develop the coaches themselves, with particular attention to business acumen so the guidance studio owners receive holds up financially.
• Design a compensation model that holds margin as the network scales and rewards member retention and outcomes.
• Manage coach capacity against member demand and program load, and keep a bench for growth and coverage.
• Resolve escalations and protect the member experience when coaching quality slips.
• Own the member experience end to end and set the roadmap for a new membership portal covering content, coaching, community, and program delivery in one place.
• Partner with TogetherWork Product and Engineering on the portal build: define requirements, prioritize releases, and hold the outcome.
• Lead a DSOA brand refresh and a new website, working with TogetherWork marketing and design.
• Raise the production standard of events, content, and member communication to match a premium price point.
• Define the member journey from first touch through renewal and set the standard for how members are supported at each stage.
• Build a joint motion with DanceStudio-Pro so DSOA membership and software reinforce each other in acquisition, onboarding, and renewal.
• Grow payments adoption and processing volume among DSOA members in partnership with the TogetherWork payments team.
• Use coaching engagements as a natural path to software and payments adoption, without turning coaching into a sales channel that members resent.
• Measure and report the retention and payments attach differential between DSOA members and non-member studios, track combined retention across membership, software, and payments, and use both to justify continued investment in coaching.
• Own the curriculum roadmap across live coaching, on-demand training, masterminds, and intensives.
• Expand the coaching portfolio beyond core studio operations into business growth, studio expansion, preparing for and executing a studio sale, student recruitment and enrollment growth, filling off-peak class times, managing slow seasons, and hiring and retaining teachers.
• Add owner wellbeing coaching covering burnout, workload, and resilience, with clear boundaries between coaching and licensed clinical care and a referral path when a member needs more than coaching.
• Add financial coaching covering pricing, cash flow, profitability, and owner compensation, structured to stay clear of regulated investment and tax advice.
• Decide which coaching domains DSOA staffs directly and which come through vetted partners.
• Refresh program content on a set cadence so material stays current with what studio owners are actually facing.
• Measure every program on completion rate, member outcome, and contribution to retention and revenue.
• Retire programs that do not perform and reallocate the investment.
• Own an annual in-person conference end to end: format, content, speakers, sponsorship, attendance, and financial performance.
• Build a retreat program for top tier members, sized and priced to be a reason to stay at that tier.
• Run a virtual event calendar that keeps members engaged between in-person gatherings.
• Grow sponsorship and partner revenue against the event portfolio.
• Own the member community experience, including peer groups and the norms that keep the community worth belonging to.
• Partner with TogetherWork marketing on demand generation, campaign performance, and funnel conversion for DSOA.
• Own the DSOA brand and voice in the dance and performing arts community.
• Serve as the forward-facing leader for studio owners, representing DSOA at industry conferences, competitions, and studio owner events.
• Build partnerships with dance organizations, vendors, and adjacent brands that add reach and revenue.
• Own the member content engine, including podcast, social, and email programs.
• Lead the DSOA business day to day, across coaching, programming, community management, and operations, including a coach network of 30 plus.
• Coach and develop the team. Grow people into larger roles and build a bench so the business does not depend on any one person.
• Set the tone for how coaches and staff show up for members, including in the hard conversations about money, staffing, and whether a studio should keep going.
• Run the operating cadence: weekly metrics, monthly forecast, quarterly planning, and retrospectives.
• Replace informal processes with documented systems that hold up as the business grows.
• Set hiring plans, manage to budget, and make the call on structure as the business changes.
• Hold the team to TogetherWork standards on accountability, self-reflection, and speed.
• Hold the editorial standard for everything members receive, with a named human accountable for each piece.
• Set the rules for where AI is used at DSOA and where it is not, and enforce them as the team and the coach network grow.
• Use AI where it removes operational work: member segmentation, churn signals, feedback analysis, scheduling, research, and coach preparation.
• Use AI to support quality review of coaching sessions, with human judgment making the call on coach performance.
• Be transparent with members about where AI is part of the experience, and handle member data consistent with TogetherWork policy.
• Automate manual operational work so the team spends its time on coaching and member relationships.

Job description

TogetherWork seeks a Vice President & General Manager for the Dance Studio Owners Association in Austin, TX, a hybrid role leading product strategy, P&L, and end-to-end health of a premier member community.

You will partner with Marketing, Revenue, Payments, CX, and product teams to drive revenue growth, member value, and program expansion while building a high-performing team of coaches and professionals.