VP & GM: Brand & Growth Architect (Remote)

Designer Brands

Burlington (MA)

Hybrid

USD 391,238,000 - 489,048,000

Full time

2 hours ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Hybrid/remote work opportunities

Professional development programs

Education assistance

Employee discounts on brand family

Job summary

Designer Brands is seeking a Vice President - General Manager for Keds to set vision, strategy, and growth across wholesale, eCommerce, and international channels. You will align product, merchandising, marketing, and commercial initiatives to drive profitability and market share while leading cross-functional teams to execute bold brand plans.

The role demands a track record in brand leadership, strong P&L capabilities, and senior stakeholder management to deliver sustained growth and a

Qualifications

Proven experience creating/managing brands and having the skills to operate one.
10 years Brand / Product / Marketing experience.
8 years People Management experience.

Responsibilities

Establish and communicate a clear vision, strategy, and growth roadmap for assigned brands, ensuring alignment with corporate objectives and long-term value creation.
Deliver or exceed annual sales, market share, gross margin, and profitability targets across wholesale, direct-to-consumer, eCommerce, and international channels.
Lead the development and execution of integrated commercial strategies that optimize brand performance across all channels while maintaining a consistent consumer experience.
Direct product, merchandising, marketing, and go-to-market strategies to ensure a compelling consumer proposition and achievement of financial objectives.
Identify and capitalize on consumer insights, market trends, and competitive opportunities to drive innovation, brand relevance, and profitable growth.
Build, develop, and lead high-performing teams through clear expectations, accountability, coaching, and talent development.
Serve as the primary business leader and advocate for the brand, influencing key stakeholders and ensuring organizational alignment around strategic priorities.