VP, Enterprise Corporate Communications

Lensa; United States; Remote; USD 175,000 - 205,000; Full time

Job summary

A leading company, CuraCor, seeks a dynamic Vice President of Enterprise Corporate Communications to lead strategic communications efforts and enhance brand reputation. This role involves proactive media engagement, crisis management, and the use of data and AI for impactful communication. The ideal candidate will have extensive experience in corporate communications, strong leadership skills, and a background in health care solutions.

Benefits

Medical, dental, and vision coverage

401k match and annual contribution

Career development programs

Flexible work-life balance

Parental leave and support

Qualifications

• 15+ years of experience in corporate communications including leadership roles.
• Expertise in internal/external communications and issues management.
• Strong familiarity with analytics and digital engagement.

Responsibilities

• Lead a comprehensive communications strategy aligned to business objectives.
• Develop crisis communications plans and manage risk.
• Foster an engaging internal communications ecosystem.

Skills

Crisis management

Media relations

Messaging

Storytelling

Leadership

Collaboration

Education

Bachelor’s degree in Communications

Master’s degree preferred

Tools

AI-powered communication tools

Media monitoring platforms

Job description

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Lensa partners with DirectEmployers to promote this job for BlueCross BlueShield of North Carolina.

Job Description

CuraCor is seeking a dynamic, strategic, and results-driven Vice President of Enterprise Corporate Communications. This leader will be responsible for shaping and executing a comprehensive communications strategy that strengthens CuraCor and Blue Cross NC’s reputation, supports business growth, deepens employee engagement, and protects the organization through proactive risk and crisis management.

The ideal candidate will combine high-level strategic thinking with strong operational leadership, including the use of data, analytics, and AI tools to drive messaging precision and business impact.

Travel Expectations: Minimum once a month travel, approximately 12-15 visits annually to our Durham, NC campus.

What You'll Do

Strategy and Leadership

• Develop and lead a company-wide, integrated communications strategy aligned to business objectives, brand positioning, and growth priorities.
• Serve as a trusted advisor to executive leadership on reputation management, media relations, employee communications, and emerging issues.
• Lead, inspire, and grow a high-performing team across internal and external communications, crisis communications, media relations, and communications analytics.
  
  

Internal Communications

• Build a transparent, engaging internal communications ecosystem that informs, aligns, and motivates employees at all levels.
• Oversee executive communications, including messaging, town halls, video communications, and leadership visibility campaigns.
• Foster a unified company culture during times of transformation and growth.
  
  

External Communications and Media Relations

• Lead proactive media engagement to enhance visibility of CuraCor and Blue Cross NC’s innovation, thought leadership, and community impact.
• Support corporate storytelling that highlights the company’s role in improving health for all.
• Manage relationships with media outlets, industry influencers, and key stakeholders to enhance visibility and credibility.
  
  

Crisis Communications and Risk Management

• Develop and maintain comprehensive crisis communications plans.
• Serve as communications lead in times of crisis, ensuring timely, strategic, and transparent messaging internally and externally.
• Monitor emerging risks and coordinate rapid response strategies.
  
  

Data, Analytics, and Artificial Intelligence

• Implement AI-powered tools for media monitoring, sentiment analysis, content creation, and performance measurement.
• Drive a data-first approach to measure communications effectiveness (internal engagement, media impressions, share of voice, sentiment, etc.).
• Translate analytics insights into actionable recommendations to optimize communication efforts.
  
  

What You Bring

• 15+ years of progressive experience in corporate communications, including leadership roles; health care or health solutions industry experience strongly preferred.
• Proven success driving business results and brand elevation through strategic communications.
• Expertise in internal communications, external communications, media relations, issues/crisis management, and digital engagement.
• Strong familiarity with communications analytics, media monitoring platforms, and AI-based communication tools (e.g., generative AI for content, AI-powered social listening).
• Exceptional leadership, collaboration, and cross-functional influence skills.
• Outstanding writing, messaging, and storytelling capabilities.
• Bachelor’s degree in Communications, Public Relations, Journalism, or related field (Master’s degree preferred).
  
  

What You’ll Get

• The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
• Work-life balance, flexibility, and the autonomy to do great work
• Medical, dental, and vision coverage along with numerous health and wellness programs
• Parental leave and support plus adoption and surrogacy assistance
• Career development programs and tuition reimbursement for continued education
• 401k match including an annual company contribution
• Learn more (https://careers.bluecrossnc.com/global/en/benefits)
  
  

About Us

It's an exciting time to work at Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians.

Blue Cross NC is a fully taxed, not-for-profit company headquartered in Durham, North Carolina. We serve more than 4.3 million members, and we employ more than 5,000 people across the country who are passionate about making health care better for all.

Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives.

Authorization to Work in the United States

We use E-verify to confirm authorization to work in the United States. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify Overview (https://www.e-verify.gov/employees/e-verify-overview) for English or Visión General de E-Verify (https://www.e-verify.gov/es/empleados/vision-general-de-e-verify) for Español.

Request Accommodations

Blue Cross NC provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application or hiring process, please notify HR at [e-mail] .

Role

For most roles, you can choose where to work - fully remote in one of the states listed below, in the office, or a hybrid of the two:

Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  IT Services and IT Consulting

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