VP/Director, Pharma Media Strategy (DTC)

Adelphi Group; New York (NY); Hybrid; USD 175,000 - 200,000; Full time

Job summary

SSCG Media Group, part of Omnicom, leads strategic media planning and buying for pharmaceutical brands in a highly regulated DTC space. The VP, Director will guide media strategy, oversee a team, manage client relationships and collaborate across departments to deliver compliant campaigns.

The role requires deep knowledge of DTC marketing within pharma, cross-channel expertise and strong leadership to drive integrated media plans aligned with brand goals.

Qualifications

• Deep understanding of Direct-to-Consumer (DTC) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategies
• Expert knowledge of all DTC media channels – television, digital, social, programmatic, out-of-home and emerging platforms and how they integrate to create a cohesive media ecosystem
• Proficiency in television planning, including audience segmentation, media mix modeling and campaign performance evaluation
• Strong grasp of data-driven decision-making and media measurement frameworks (reach, frequency, ROI, brand lift, etc.)
• Awareness of current and emerging trends in consumer media consumption, digital transformation and healthcare communications
• Knowledge of broader marketing practice, including creative, strategy, analytics and how each discipline contributes to brand success
• Lead, mentor and develop team members while fostering collaboration, curiosity and accountability
• Provide ongoing coaching, performance feedback and professional development opportunities to direct reports
• Manage workload allocation, resource planning and prioritization across projects
• Promote a culture of continuous learning, encouraging innovation and excellence in media strategy and execution
• Support diversity of thought and ensure team members feel empowered to contribute ideas and challenge assumptions
• Lead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goals
• Translate brand strategy and audience insights into integrated media plans that effectively reach and engage target consumers
• Partner closely with internal and external teams to ensure seamless collaboration and campaign integration
• Oversee all aspects of media planning, including research, channel mix recommendations, investment strategy and optimization
• Manage budgets and timelines, ensuring efficient use of resources and delivery of high-quality work
• Collaborate with investment and buying teams to ensure execution aligns with strategic objectives and media performance goals
• Lead internal reviews and post-campaign analyses to identify learnings and inform future planning
• Serve as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insights
• Build and maintain strong client relationships through proactive communication, transparency and strategic leadership
• Present media recommendations, plans and results clearly and persuasively to clients and senior stakeholders
• Maintain an expert understanding of client business challenges and competitive landscapes to anticipate needs and recommend forward-looking solutions

Responsibilities

• Deep understanding of Direct-to-Consumer (DTC) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategies
• Expert knowledge of all DTC media channels – television, digital, social, programmatic, out-of-home and emerging platforms and how they integrate to create a cohesive media ecosystem
• Proficiency in television planning, including audience segmentation, media mix modeling and campaign performance evaluation
• Strong grasp of data-driven decision-making and media measurement frameworks (reach, frequency, ROI, brand lift, etc.)
• Awareness of current and emerging trends in consumer media consumption, digital transformation and healthcare communications
• Knowledge of broader marketing practice, including creative, strategy, analytics and how each discipline contributes to brand success
• Lead, mentor and develop team members while fostering collaboration, curiosity and accountability
• Provide ongoing coaching, performance feedback and professional development opportunities to direct reports
• Manage workload allocation, resource planning and prioritization across projects
• Promote a culture of continuous learning, encouraging innovation and excellence in media strategy and execution
• Support diversity of thought and ensure team members feel empowered to contribute ideas and challenge assumptions
• Lead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goals
• Translate brand strategy and audience insights into integrated media plans that effectively reach and engage target consumers
• Partner closely with internal and external teams to ensure seamless collaboration and campaign integration
• Oversee all aspects of media planning, including research, channel mix recommendations, investment strategy and optimization
• Manage budgets and timelines, ensuring efficient use of resources and delivery of high-quality work
• Collaborate with investment and buying teams to ensure execution aligns with strategic objectives and media performance goals
• Lead internal reviews and post-campaign analyses to identify learnings and inform future planning
• Serve as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insights
• Build and maintain strong client relationships through proactive communication, transparency and strategic leadership
• Present media recommendations, plans and results clearly and persuasively to clients and senior stakeholders
• Maintain an expert understanding of client business challenges and competitive landscapes to anticipate needs and recommend forward-looking solutions

Job description

SSCG Media Group, part of Omnicom, leads strategic media planning and buying for pharmaceutical brands in a highly regulated DTC space. The VP, Director will guide media strategy, oversee a team, manage client relationships and collaborate across departments to deliver compliant campaigns.

The role requires deep knowledge of DTC marketing within pharma, cross-channel expertise and strong leadership to drive integrated media plans aligned with brand goals.