VP / Director of Marketing - HealthTech

CyberCoders; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in the HealthTech sector is looking for a dynamic VP/Director of Marketing to spearhead innovative marketing strategies. The ideal candidate will have a strong background in storytelling and lead generation, particularly within high-growth environments. This remote role offers the chance to significantly impact the company's growth trajectory by engaging target audiences across various channels.

Qualifications

• Proven experience in a VP or Director level marketing role.
• HealthTech Industry Experience - No exceptions here.
• Experience working at high growth companies or start-ups.

Responsibilities

• Develop and implement comprehensive marketing strategies for HealthTech products.
• Drive lead generation initiatives to support sales growth.
• Utilize analytics to identify trends in the HealthTech market.

Skills

Storytelling

Analytical Skills

Lead Generation

Tools

SalesForce

HubSpot

Job description

VP/Director of Marketing

Location: 100% Remote

Position Overview

We are seeking a dynamic and experienced VP/Director of Marketing to lead our marketing initiatives in the HealthTech sector. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive lead generation and support our rapid growth in a start-up environment. This role requires a strong storyteller who can communicate our value proposition effectively and engage our target audience across multiple channels.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for HealthTech products.
• Drive lead generation initiatives to support sales growth and customer acquisition.
• Utilize analytics and market research to identify trends and opportunities in the HealthTech market.
• Craft compelling narratives and marketing content that resonate with our audience.
• Manage and optimize marketing automation tools such as SalesForce and HubSpot to enhance marketing effectiveness.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Monitor and report on the performance of marketing programs, making adjustments as necessary.
  
  

Qualifications

• Proven experience in a VP or Director level marketing role
• HealthTech Industry Experience - No exceptions here.
• Strong storytelling skills with a proven ability to engage and influence audiences.
• Experience working at high growth companies or start-ups.
• Demonstrated success in driving lead generation and sales growth through innovative marketing strategies.
• Proficiency in SalesForce and HubSpot, with a strong understanding of marketing automation tools.
• Excellent analytical skills and the ability to interpret data to inform marketing decisions.
  
  

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Nitu Gulati-Pauly - VP of Recruiting & Strategic Accounts

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by CyberCoders on 04/24/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

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