VP, Digital Tagging & Analytics Lead

Citigroup Inc.; Irving (TX); Hybrid; USD 139,000 - 208,000; Full time

Job summary

Citigroup Inc. in Irving, TX invites an experienced Digital Tagging & Measurement Lead (VP) to own analytics instrumentation end-to-end for Citi Card and Retail Bank websites and mobile apps. You will define what gets measured, design data layers, and ensure data quality for reporting, analytics, and experimentation.

You will partner with product, engineering, design, and analytics teams, lead tagging standards, and coordinate with offshore teams to scale tagging efforts across agile releases.

Qualifications

• 6+ years in digital analytics implementation or tagging.
• Experience with enterprise tag management systems.
• Strong knowledge of web/mobile analytics (Adobe Analytics / GA4).

Responsibilities

• Own tagging strategy and implementation for web and native apps.
• Translate requirements into tracking specs and data layer design.
• Configure tags, rules, and data elements in tag managers.
• Lead QA, validation, and governance for tagging standards.

Skills

Digital analytics

Tagging

Data layer design

JavaScript basics

Education

Bachelor's degree in Computer Science, Information Systems, Engineering, Analytics, or related field

Master's degree preferred

Tools

Adobe Launch

Ensighten

Google Tag Manager

Adobe Debugger

Job description

Citigroup Inc. in Irving, TX invites an experienced Digital Tagging & Measurement Lead (VP) to own analytics instrumentation end-to-end for Citi Card and Retail Bank websites and mobile apps. You will define what gets measured, design data layers, and ensure data quality for reporting, analytics, and experimentation.

You will partner with product, engineering, design, and analytics teams, lead tagging standards, and coordinate with offshore teams to scale tagging efforts across agile releases.