VP, Digital Marketing & Growth Strategy

Uline Inc.; Pleasant Prairie (WI); Hybrid; USD 180,000 - 320,000; Full time

Benefits offered by this job

Health insurance

401(k) with 6% employer match

Bonus programs

Paid holidays and generous PTO

Tuition Assistance Program

On-site cafe

Fitness center with personal trainers

Walking trails

Job summary

Uline, a family-owned company, seeks a Vice President of Digital Marketing to shape the growth engine for North America and lead a talented in-house team. You’ll drive customer acquisition, optimize investments, and develop strategies that accelerate growth.

This executive role requires 15+ years in search/advertising, strong leadership, and proficiency in Web Analytics and Kenshoo (Skai); you’ll partner with Google, Microsoft, and Skai and report to Corporate Headquarters in Pleasant Prairie,

Qualifications

• Bachelor's degree in marketing and/or business; MBA preferred.
• 15+ years of search/internet advertising and analytics.
• 10+ years managing other managers, supervisors and staff.
• Strong strategic leadership and team-building skills, collaborative.
• Proficient in Web Analytics and Kenshoo (Skai).

Responsibilities

• Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products.
• Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns.
• Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance.
• Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals and long-term digital growth.
• Manage key partnerships with senior leaders at Google, Microsoft and Skai, helping shape strategy and gain early access to emerging advertising capabilities.

Skills

Strategic leadership

Team management

Digital marketing strategy

Analytics

Collaboration

Education

Bachelor's degree in marketing or business

MBA preferred

Tools

Web Analytics

Kenshoo (Skai)

Job description

Uline, a family-owned company, seeks a Vice President of Digital Marketing to shape the growth engine for North America and lead a talented in-house team. You’ll drive customer acquisition, optimize investments, and develop strategies that accelerate growth.

This executive role requires 15+ years in search/advertising, strong leadership, and proficiency in Web Analytics and Kenshoo (Skai); you’ll partner with Google, Microsoft, and Skai and report to Corporate Headquarters in Pleasant Prairie,