VP of Digital Growth & Paid Media Strategy

Uline Inc.; Pleasant Prairie (WI); On-site; USD 250,000 - 380,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Bonuses

Paid holidays & PTO

Tuition assistance

On-site cafe & fitness center

Walking trails

Job summary

Uline, a leading North American distributor of shipping, industrial, and packaging materials, is seeking a Vice President of Digital Marketing to drive customer acquisition and optimize investments across a vast product catalog.

In this executive role, you will shape the future of our digital growth engine, lead a talented in-house marketing team, and provide insights to senior leaders to support long-term digital success.

Qualifications

• 15+ years of search and analytics.
• 10+ years managing other managers, supervisors and staff.
• Bachelor’s degree in marketing, advertising and / or business. MBA preferred.
• Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.
• Proficient in Web Analytics and Kenshoo (Skai).

Responsibilities

• Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products.
• Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns.
• Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance.
• Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals and long-term digital growth.
• Manage key partnerships with senior leaders at Google, Microsoft and Skai, helping shape strategy and gain early access to emerging advertising capabilities.

Skills

Strategic leadership

Team management

Digital marketing

Web analytics

PPC advertising

Vendor partnerships

Education

Bachelor’s degree in marketing/business

MBA preferred

Tools

Google Ads

Microsoft Advertising

Kenshoo (Skai)

Google Analytics

Job description

Uline, a leading North American distributor of shipping, industrial, and packaging materials, is seeking a Vice President of Digital Marketing to drive customer acquisition and optimize investments across a vast product catalog.

In this executive role, you will shape the future of our digital growth engine, lead a talented in-house marketing team, and provide insights to senior leaders to support long-term digital success.