VP, Digital Channel Optimization Manager

Axos Bank; San Diego (CA); On-site; USD 130,000 - 155,000; Full time

Job summary

Axos Bank is seeking a Digital Channel Optimization Manager in California to maximize borrower leads and loan originations across home, personal, auto, and other loans. You will manage affiliate partnerships, oversee paid media, and own audience intelligence platform operations.

The role focuses on cost-per-lead and conversions, not impressions, with collaboration across marketing tech, engineering, and external partners to drive pipeline growth.

Qualifications

• Bachelors in Marketing preferred and 4–7+ years in digital marketing or demand generation.
• Hands-on expertise in affiliate marketing, media buying, data platforms, or audience management.
• Experience with CDPs, tag management, audience intelligence platforms, and marketing automation tools (e.g., Tealium, Segment, Marketo, HubSpot, Salesforce Marketing Cloud).
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, audience targeting, attribution tracking, UTM governance, and reporting.
• Strong analytical skills to interpret funnel performance and optimize conversion rates.
• Experience managing lead gen programs, webinars, email nurture, paid search, geo-targeted marketing, and demand gen.
• Knowledge of CRO, growth marketing, audience segmentation, and testing methodologies.
• Proven success building affiliate, referral, and co-marketing partnerships.
• Strong communication to translate technical concepts into business recommendations.
• Experience in regulated industries, preferably financial services, banking, fintech, mortgage, or consumer lending.

Responsibilities

• Manage CDP audience tagging operations, including badge configuration, audience development, platform integrations, data governance, and audience match rate optimization.
• Support CDP and Salesforce Data Cloud integrations with accurate signal capture, attribution tracking, UTM governance, and reporting integrity.
• Develop and activate audience strategies for targeting, suppression, retargeting, personalization, lead nurturing, and cross-sell across loan products.
• Identify, negotiate, onboard, and manage affiliate, referral, co-marketing, and business development partnerships.
• Coordinate campaign execution and vendor relationships across Google, Meta, MNTN, LinkedIn, agencies, and emerging channels.
• Monitor channel performance, optimize budgets, and improve lead generation, conversion rates, and cost efficiency.
• Own lead generation and loan origination reporting, including attribution models and cost metrics.
• Partner with Marketing Tech and Engineering to expand CDP capabilities, borrower scoring, and personalization.
• Apply CRO strategies, landing page testing, and funnel diagnostics; plan webinars and lifecycle campaigns.
• Provide regular performance analysis and strategic recommendations to senior leadership.

Skills

Digital marketing

Paid media

Audience targeting

Data analysis

Funnel optimization

Affiliate marketing

Media buying

Marketing data platforms

UTM governance

Marketing automation

Web analytics

Education

Bachelor's degree in Marketing

Tools

CDP

Salesforce Data Cloud

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Tableau

Adobe Target

CTV platforms

Job description

Axos BankTarget Range:$130,000.00/Yr. - $155,000.00/Yr.Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.Eligible for an Annual Discretionary Cash Bonus Target: 12.5%Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 12.5%These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.About This JobAxos Bank has invested in a sophisticated, data-driven digital acquisition engine that sets us apart from other financial institutions, one that unifies audience intelligence across paid media channels to generate high-quality consumer Digital DTC leads and drive loan originations across our full lending suite, with home loans at the core. This role sits at the center of that engine.The Digital Channel Optimization Manager is responsible for maximizing the volume and quality of borrower leads that fuel Axos's direct-to-consumer loan origination pipeline, spanning home loans, personal loans, auto loans, and every other loan product we service and offer. You'll manage affiliate partnerships, oversee paid media buying execution, and serve as the operational owner of our audience intelligence platform, translating audience data into real-time targeting, suppression, and retargeting decisions that directly impact lead volume, funded loan volume, and cost per funded loan.This is a hands-on, outcomes-oriented role for someone who thinks in terms of cost-per-lead, lead-to-application conversion, and borrower intent, not impressions and reach.________________________________________Responsibilities:Manage CDP audience tagging operations, including badge configuration, audience development, platform integrations, data governance, and audience match rate optimizationSupport CDP and Salesforce Data Cloud integrations, ensuring accurate borrower signal capture, attribution tracking, UTM governance, and reporting integrityDevelop and activate audience strategies for targeting, suppression, retargeting, personalization, lead nurturing, and cross-sell initiatives across loan productsIdentify, negotiate, onboard, and manage affiliate, referral, co-marketing, and business development partnerships to expand borrower acquisition channelsEnsure affiliate compliance, brand standards, and performance optimization across all partner programs and placementsCoordinate campaign execution and vendor relationships across Google, Meta, MNTN, LinkedIn, agencies, and emerging channelsMonitor channel performance, optimize budgets, and improve lead generation, conversion rates, and cost efficiency across the lending portfolioOwn lead generation and loan origination reporting, including attribution models, cost-per-lead, cost-per-funded-loan metrics, and executive performance insightsPartner with Marketing Technology and Engineering teams to expand CDP capabilities, borrower intent scoring, audience segmentation, and personalization initiativesApply conversion rate optimization strategies, including audience analysis, landing page testing, funnel diagnostics, and campaign experimentationPlan and execute webinars, email nurture programs, lifecycle campaigns, and geo-targeted marketing initiatives to drive qualified loan demandProvide regular performance analysis and strategic recommendations to senior leadership to improve borrower acquisition, lead quality, and funded loan growthQualifications:Bachelor's degree in Marketing preferred4–7+ years of experience in digital marketing, paid media, MarTech, or demand generation, with hands-on expertise in affiliate marketing, media buying, data platforms, or audience management.Experience with CDPs, tag management systems, audience intelligence platforms, and marketing automation tools (e.g., Tealium, Segment, Marketo, HubSpot, Salesforce Marketing Cloud).Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, audience targeting, attribution tracking, UTM governance, and performance reporting.Strong analytical skills with the ability to interpret funnel performance, identify optimization opportunities, and improve conversion rates.Experience managing lead generation programs, webinars, email nurture campaigns, paid search, geo-targeted marketing, and demand generation initiatives.Knowledge of CRO, growth marketing, audience segmentation, and testing methodologies to improve customer acquisition performance.Proven success developing affiliate, referral, co-marketing, or business development partnerships that drive pipeline growth.Strong communication skills with the ability to translate technical concepts into actionable business recommendations.Experience operating in regulated industries, preferably financial services, banking, fintech, mortgage lending, or consumer lending.Familiarity with Salesforce Data Cloud, Tableau, CTV platforms, Adobe Target, and other modern marketing technology solutions is preferred.Axos Employee Benefits May Include:Medical, Dental, Vision, and Life InsurancePaid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)HSA or FSA account and other voluntary benefits401(k) Retirement Saving Plan with Employer Match Program and 529 Savings PlanEmployee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed TradingAbout AxosBorn digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).Learn more about working at AxosPre-Employment Background Check and Drug Test:All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.Equal Employment Opportunity:Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.Job Functions and Work Environment:While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.E-Verify and Right to Work NoticesAxos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.IER Right to Work Poster (English/Spanish)E-Verify Participation Poster (English/Spanish)