VP, Data & MarTech Engineering — AI-Driven Growth

Fanatics; San Mateo (CA); Hybrid; USD 300,000 - 450,000; Full time

Benefits offered by this job

Health insurance

Job summary

Fanatics Commerce seeks a visionary VP of Engineering for Data & MarTech to own three integrated domains: digital marketing/ acquisition engineering, martech and CRM/lifecycle engineering, and the data/BI/ experimentation platform.

Reporting to the SVP of Engineering, this leader will guide distributed teams in San Mateo, Hyderabad, Brazil, and remote locations with a focus on data-driven fan experiences and revenue growth.

Responsibilities

• Align marketing, product, data science, finance, and privacy stakeholders around a unified technical direction across acquisition, lifecycle, and data-platform domains.
• Partner with marketing science to stand up data and activation foundations for incrementality and MMM/MTA measurement.
• Establish a clear operating model with senior engineering leaders so lifecycle and data/BI function as one integrated organization.
• Lead through senior engineering managers across distributed time zones and grow leaders within the team.
• Build and sustain a high-performance engineering culture grounded in experimentation and psychological safety.
• Own customer-acquisition economics behind major paid channels and ensure data pipelines support high-throughput targeting.

Job description

Fanatics Commerce seeks a visionary VP of Engineering for Data & MarTech to own three integrated domains: digital marketing/ acquisition engineering, martech and CRM/lifecycle engineering, and the data/BI/ experimentation platform.

Reporting to the SVP of Engineering, this leader will guide distributed teams in San Mateo, Hyderabad, Brazil, and remote locations with a focus on data-driven fan experiences and revenue growth.