VP, D2C Growth Marketing — AI-Driven Consumer Growth

Spring Care, Inc.; Seattle, Northern (WA, KY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

401K plan

Lifestyle Spending Account

Co-working space stipend

Work-from-home stipend

EAP access

Home office stipend

Paid holidays

Flexible PTO

Job summary

Alma is seeking a Vice President, D2C Growth (Consumer) Marketing to lead the consumer growth engine for its MSO line. You’ll set the vision for paid and organic growth, build a high-performing team, and partner with Product, Data, and Creative to drive growth across acquisition, activation, and lifecycle.

You will report to the COO, own channel strategy and measurement, and navigate a remote-first culture with a 2+ days in-office requirement in Seattle, San Francisco, or New York City.

Qualifications

• 8+ years in performance marketing, demand generation, or growth marketing, with a minimum of 5 years in SaaS and/or high-growth environments, including senior leadership experience owning a consumer acquisition P&L at scale.
• Deep familiarity with consumer growth dynamics and full-funnel strategy.
• A track record of building and developing high-performing growth marketing teams.
• Experience deploying AI-forward or AI-native marketing strategies and tooling.
• A data-driven approach, with hands‑on experience running structured experiments, A/B tests, and building repeatable playbooks from insights.
• Strong MarTech and attribution fluency, including working effectively with a centralized/shared martech stack, incrementality testing, and privacy-preserving measurement.
• A clear, direct communicator who can translate performance marketing topics for executives and non-expert stakeholders.
• Comfort operating with some ambiguity around shared infrastructure ownership (martech stack, funnel dependencies with Product).

Responsibilities

• Own the full-funnel growth vision and roadmap — paid, owned, earned, and lifecycle — to scale member acquisition efficiently for your line of business.
• Build, mentor, and inspire a team of high-performing growth marketers and channel leads focused on acquisition, conversion, and retention.
• Own performance across SEM, paid social, programmatic/display, OLV/OTT, and affiliate, while expanding into new frontiers such as directories and partnership-based growth.
• Foster a rigorous culture of testing, measurement, and optimization — leveraging analytics, attribution, and incrementality testing to drive decisions, within HIPAA and data privacy constraints.
• Partner closely with Product, which owns the member funnel and product end-to-end, to keep messaging, targeting, and campaign sequencing tightly aligned with product-led funnel improvements — including continued momentum for HelloAlma.com.
• Collaborate with Creative and Brand to increase testing velocity across message, audience, and creative assets.
• Own growth forecasting, budget allocation, and reporting across paid and lifecycle channels for your line of business.
• Partner with the centralized martech function to keep acquisition and lifecycle programs well-supported through a period of shared/evolving stack ownership.

Skills

Performance marketing

Demand generation

Growth marketing

SaaS

Leadership

AI marketing

Tools

Iterable

Salesforce

Marketo

Job description

Alma is seeking a Vice President, D2C Growth (Consumer) Marketing to lead the consumer growth engine for its MSO line. You’ll set the vision for paid and organic growth, build a high-performing team, and partner with Product, Data, and Creative to drive growth across acquisition, activation, and lifecycle.

You will report to the COO, own channel strategy and measurement, and navigate a remote-first culture with a 2+ days in-office requirement in Seattle, San Francisco, or New York City.