VP, Customer Retention & Growth Marketing

Goldman Sachs Bank AG; New York (NY); On-site; USD 160,000 - 270,000; Full time

Job summary

Marcus by Goldman Sachs, the online banking arm of Goldman Sachs, seeks a visionary Vice President to lead the US Deposits Marketing Retention team in New York. You will shape customer experiences and communications across lifecycle to drive conversion, loyalty, and reduced churn, guiding GTM plans and segmentation with analytics.

You will lead creative direction, testing, and performance measurement, leveraging email, SMS, Push, and print channels, with a focus on scalable retention programs

Qualifications

• 10+ years of progressive leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing, preferably within a financial services context.
• Proven expertise in leveraging enterprise-level marketing automation and CRM platforms (e.g., Adobe Campaign, Marketo, Braze, Oracle/Responsys, or similar).
• Proficiency in agile project management methodologies and tools (e.g., JIRA, Confluence).
• Exceptional analytical acumen with a proven track record of data-driven decisions and measurable outcomes.
• Bachelor's Degree required; MBA or advanced degree preferred.

Responsibilities

• Lead the strategic development and execution of campaign plans that facilitate customer onboarding and product adoption.
• Ensure strategic alignment of retention initiatives with Marcus business goals.
• Oversee implementation of campaigns within CRM platforms leveraging vendor resources as needed.
• Define advanced data requirements for CRM tools to enable personalized, scalable campaigns.
• Establish KPIs and collaborate with analytics to drive insights and optimize performance.
• Architect multi-variate testing frameworks to continuously improve program effectiveness.

Skills

Loyalty marketing

CRM platforms

Email marketing

Marketing leadership

Data analytics

Education

Bachelor's degree

MBA preferred

Tools

Adobe Campaign

Marketo

Braze

Tableau

JIRA

Confluence

Job description

Marcus by Goldman Sachs, the online banking arm of Goldman Sachs, seeks a visionary Vice President to lead the US Deposits Marketing Retention team in New York. You will shape customer experiences and communications across lifecycle to drive conversion, loyalty, and reduced churn, guiding GTM plans and segmentation with analytics.

You will lead creative direction, testing, and performance measurement, leveraging email, SMS, Push, and print channels, with a focus on scalable retention programs