VP, Creator Marketing & Partnerships

confidential; United States; On-site; USD 95,000 - 165,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision benefits

401K

Life insurance

Disability insurance

Paid time off

Wellness programing

Job summary

Edelman, a leading communications marketing firm with a world-class Brand team, seeks a Vice President of Creator Marketing in New York to lead and shape creator strategy across major campaigns. You will partner with senior client teams, manage cross-functional partnerships, and drive growth in the creator space.

The role requires deep knowledge of creator partnerships across tiers, branded content, and social platforms, plus strong account supervision and staff leadership skills.

Qualifications

• 8+ years of experience in marketing and/or related fields including advertising, public relations, digital/creator marketing, and media.
• 5+ years working directly with creators, in creator marketing, talent management and/or at a comparable agency.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Drive Edelman's strategic vision in the cross-platform creator and digital talent space.
• Establish processes and best practices to support growth, scale, and consistency across creator programs.
• Advise clients on creator partnerships of varying scopes and deal sizes, sharing expertise in structuring programs that drive meaningful impact.
• Establish and maintain senior-level client relationships, advising on creator opportunities aligned to business and brand objectives.
• Build and maintain strong relationships with creators, talent representatives, and platform partners to ensure long-term success.
• Manage and develop team members through clear career pathing, goal setting, mentorship and ongoing feedback.
• Collaborate closely with internal teams to ensure campaign success across strategy, creative, production and account teams.
• Actively participate in account and campaign management, partnering with internal account leadership to ensure client satisfaction and program excellence.
• Contribute to agency-wide POVs and thought leadership in the creator space.
• Elevate creator integration opportunities across the agency, working cross-functionally to embed creator thinking into broader campaigns.
• Serve as a subject matter expert, proactively bringing trends, insights and cultural moments to both internal teams and client partners.
• Provide oversight, in partnership with the measurement team, of proprietary dashboards and databases used to track and measure campaigns.
• Support ongoing business growth within the portfolio through organic expansion, ideation, pitching and overall business health.

Skills

Marketing leadership

Creator marketing

Client management

Education

Bachelor's degree or equivalent

Job description

Edelman, a leading communications marketing firm with a world-class Brand team, seeks a Vice President of Creator Marketing in New York to lead and shape creator strategy across major campaigns. You will partner with senior client teams, manage cross-functional partnerships, and drive growth in the creator space.

The role requires deep knowledge of creator partnerships across tiers, branded content, and social platforms, plus strong account supervision and staff leadership skills.