VP Creative PINK

Victoria’s Secret & Co.; New York (NY); On-site; USD 230,000 - 304,500; Full time

Job summary

Victoria’s Secret & Co. seeks a visionary Vice President, Creative for the PINK brand to define and lead the creative vision across consumer touchpoints.

This executive will champion a bold, culturally relevant strategy, collaborating with Merchandising, Marketing, Digital, Product Design, Stores, and Leadership to strengthen brand affinity and drive growth. The role guides seasonal campaigns, end-to-end production, budgets, and agency partnerships, ensuring cohesive storytelling that resonates

Qualifications

• 12+ years of progressive creative leadership experience within fashion, apparel, retail, lifestyle, or consumer brands.
• 5+ years leading large, multifunctional creative teams.
• Proven experience developing integrated brand campaigns across digital, social, retail, and experiential channels.
• Strong portfolio demonstrating innovative creative leadership and measurable business impact.

Responsibilities

• Define and evolve the overarching creative vision and visual identity of the PINK brand.
• Ensure consistent brand expression across marketing, digital, social, retail, packaging, events, and other customer‑facing channels.
• Lead the conceptualization and execution of seasonal campaigns, product launches, and key brand initiatives.
• Oversee creative development from concept through production and final delivery.
• Partner with Marketing and Merchandising teams to create compelling storytelling that drives engagement and conversion.
• Collaborate with Brand Marketing, Merchandising, Product Design, E‑commerce, Social Media, Public Relations, and Store Experience teams.
• Build, lead, and develop a world‑class multidisciplinary creative organization.
• Drive efficiency while maintaining exceptional creative quality and brand consistency.

Skills

Executive leadership

Brand strategy

Storytelling

Omnichannel marketing

Cross-functional collaboration

Budget management

Agency management

Public speaking

Trend analysis

Education

Bachelor’s degree in Graphic Design, Creative Direction, Marketing, Communications, Fashion, or related field or equivalent experience

Tools

Adobe Creative Suite

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

The Vice President, Creative – PINK Brand is responsible for defining and leading the creative vision, brand expression, and visual storytelling across all consumer touchpoints. This executive will champion a bold, culturally relevant, and customer‑centric creative strategy that drives brand awareness, engagement, and business growth. Partnering closely with Merchandising, Marketing, Digital, Product Design, Stores, and Executive Leadership, the VP, Creative will ensure a cohesive and compelling brand experience that resonates with the PINK customer and strengthens brand affinity.

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world‑leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Your Impact

Creative Vision & Brand Leadership

• Define and evolve the overarching creative vision and visual identity of the PINK brand.
• Ensure consistent brand expression across marketing, digital, social, retail, packaging, events, and other customer‑facing channels.
• Establish creative frameworks, standards, and guidelines that reinforce brand equity and differentiate PINK in the marketplace.
• Anticipate cultural, consumer, fashion, and design trends that influence brand relevance and growth.

Integrated Campaign Development

• Lead the conceptualization and execution of seasonal campaigns, product launches, and key brand initiatives.
• Oversee creative development from concept through production and final delivery.
• Ensure campaigns align with business objectives while delivering innovative, consumer‑first creative experiences.
• Partner with Marketing and Merchandising teams to create compelling storytelling that drives engagement and conversion.

Cross‑Functional Partnership

• Collaborate closely with Brand Marketing, Merchandising, Product Design, E‑commerce, Social Media, Public Relations, and Store Experience teams.
• Influence enterprise strategy through creative insights and customer understanding.
• Serve as a key contributor to strategic planning, annual business objectives, and long‑term brand growth initiatives.
• Present creative strategies and recommendations to executive leadership.

Creative Team Leadership

• Build, lead, and develop a world‑class multidisciplinary creative organization.
• Foster a culture of innovation, collaboration, inclusion, and accountability.
• Mentor creative leaders and create clear development pathways for team members.
• Manage internal creative resources and external agency, production, and freelance partnerships.

Production & Operational Excellence

• Drive efficiency while maintaining exceptional creative quality and brand consistency.
• Ensure projects are delivered on time, within budget, and aligned with strategic priorities.

Consumer & Cultural Relevance

• Maintain a deep understanding of the Gen Z and young millennial consumer.
• Leverage consumer insights, analytics, and market trends to inform creative decisions.
• Champion authentic, inclusive, and culturally relevant storytelling that strengthens emotional connections with customers.
• Monitor competitive activity and emerging brands to identify opportunities for differentiation.

Minimum Salary: $230,000.00

Maximum Salary: $304,500.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• Bachelor’s degree in Graphic Design, Creative Direction, Marketing, Communications, Fashion, or related field or equivalent experience.
• 12+ years of progressive creative leadership experience within fashion, apparel, retail, lifestyle, or consumer brands.
• 5+ years leading large, multifunctional creative teams.
• Proven experience developing integrated brand campaigns across digital, social, retail, and experiential channels.
• Strong portfolio demonstrating innovative creative leadership and measurable business impact.

Knowledge, Skills & Abilities

• Exceptional creative vision and storytelling capabilities.
• Deep understanding of brand strategy, consumer behavior, and omnichannel marketing.
• Strong leadership, communication, and executive presentation skills.
• Ability to balance creativity with business performance and operational excellence.
• Expertise managing agency relationships, photo and video production, and large‑scale creative budgets.
• Strong understanding of digital content, social platforms, emerging media, and evolving consumer trends.
• Ability to thrive in a fast‑paced, dynamic, and highly collaborative environment

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.