VP, Content & Platform Growth & Strategy

The Film Market; California (MO); Hybrid; USD 250,000 - 300,000; Full time

Benefits offered by this job

Hybrid work: minimum 3 days in-office

Job summary

Versant Media seeks a VP of Content & Platform to drive enterprise platform growth, monetization, editorial direction, and brand governance across Rotten Tomatoes’ web and app ecosystem.

The role collaborates with Editorial, Product, Ad Sales, Content, Marketing, Finance, and Leadership to scale the brand into a habit-driven consumer platform while maintaining trust and high editorial standards.

Qualifications

• 12 years of digital media, platform, consumer product, or GM-level leadership experience.
• Proven revenue accountability and P&L ownership.
• Measurable app growth and retention track record.
• Experience scaling a brand in high-visibility, reputation-sensitive environments.
• Strong operator mindset with ability to build processes, dashboards, and governance.
• Experience leading AI-enabled product initiatives and generative content workflows.
• Editorial fluency with respect for trust and brand integrity.

Responsibilities

• Oversee Editorial and consumer-facing platform performance.
• Partner with Scoring & Integrity organization on Tomatometer and data integrity.
• Connect Editorial, Product, Ad Sales, Content, Marketing, Finance and Leadership to drive revenue and brand safety.
• Scale Rotten Tomatoes into a habit-driven consumer platform.

Skills

Leadership experience

Revenue accountability

App growth & retention

Brand governance

AI-enabled product

Editorial fluency

Job description

Versant Media seeks a VP of Content & Platform to drive enterprise platform growth, monetization, editorial direction, and brand governance across Rotten Tomatoes’ web and app ecosystem.

The role collaborates with Editorial, Product, Ad Sales, Content, Marketing, Finance, and Leadership to scale the brand into a habit-driven consumer platform while maintaining trust and high editorial standards.