Vice President, Content & Platform

The Film Market; California (MO); Hybrid; USD 250,000 - 300,000; Full time

Benefits offered by this job

Hybrid work: minimum 3 days in-office

Job summary

Versant Media seeks a VP of Content & Platform to drive enterprise platform growth, monetization, editorial direction, and brand governance across Rotten Tomatoes’ web and app ecosystem.

The role collaborates with Editorial, Product, Ad Sales, Content, Marketing, Finance, and Leadership to scale the brand into a habit-driven consumer platform while maintaining trust and high editorial standards.

Qualifications

• 12 years of digital media, platform, consumer product, or GM-level leadership experience.
• Proven revenue accountability and P&L ownership.
• Measurable app growth and retention track record.
• Experience scaling a brand in high-visibility, reputation-sensitive environments.
• Strong operator mindset with ability to build processes, dashboards, and governance.
• Experience leading AI-enabled product initiatives and generative content workflows.
• Editorial fluency with respect for trust and brand integrity.

Responsibilities

• Oversee Editorial and consumer-facing platform performance.
• Partner with Scoring & Integrity organization on Tomatometer and data integrity.
• Connect Editorial, Product, Ad Sales, Content, Marketing, Finance and Leadership to drive revenue and brand safety.
• Scale Rotten Tomatoes into a habit-driven consumer platform.

Skills

Leadership experience

Revenue accountability

App growth & retention

Brand governance

AI-enabled product

Editorial fluency

Job description

• The Vice President, Rotten Tomatoes (Content & Platform) will serve as the senior operating leader responsible for driving enterprise-level platform growth, monetization strategy, editorial direction, brand governance, and cross-functional execution across Rotten Tomatoes' web and app ecosystem.


• The VP will oversee Editorial and consumer-facing platform performance while operating in close partnership with the Scoring & Integrity organization, which maintains authority over Tomatometer and Popcornmeter systems, moderation, critic governance, and data integrity.


• The VP will operate as the connective tissue between Editorial, Product, Ad Sales, Content, Marketing, Finance, and Corporate Leadership - ensuring Rotten Tomatoes functions as a disciplined, revenue-driving, brand-safe, enterprise-ready digital platform.


• This is a highly strategic and operational leadership role requiring strong business judgment, growth orientation, executive presence, and the ability to scale a trusted media brand into a habit-driven consumer platform.

Vice President, Content & Platform

Role Type

Full-time

Requirements

• 12 years of digital media, platform, consumer product, or GM-level leadership experience.


• Demonstrated revenue accountability and P&L or forecasting ownership.


• Proven track record driving measurable app growth and retention.


• Experience scaling a brand within a high-visibility, reputation-sensitive environment.


• Strong operator mindset with ability to build process, dashboards, and governance frameworks.


• Experience leading AI-enabled product initiatives, recommendation systems, or generative content workflows within a high-trust brand environment.


• Editorial fluency with deep respect for trust, neutrality, and brand integrity.

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

Compensation: $250,000 - $300,000 /year USD